Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Ex Farm Potato Prices
Ex farm potato prices describe value at the farm or stated origin before downstream freight, packing, handling, processing, or distribution costs. MassGain places origin offers within regional and historical markets so growers and buyers can separate farm value from freight, shrink, quality, and delivered-cost differences.
Market Data
How to read this market
Ex farm potato prices describe potato value at the farm or stated origin before buyer-paid freight, downstream packing, handling, processing, or distribution costs. Meaningful comparison still requires variety, grade, size, quality, crop year, storage status, loading terms, payment timing, and volume.
MassGain can place ex farm offers within regional and historical market conditions and help buyers build a transparent bridge from origin value to delivered plant or warehouse cost. Growers can use the same context to judge spot offers or storage decisions without confusing farm value with downstream margins and logistics.
Data Module
Ex farm price context
Origin valueprice at farm or stated loading point
Product basisvariety, grade, size, and quality
Storage statusfield-run, stored, or later-season supply
Loading termsresponsibility at transfer point
Freight bridgetransport to plant or warehouse
Decision usesale timing, purchase, and delivered-cost comparison
Analysis
Why this matters
A lower ex farm quote can become the more expensive purchase after freight, shrink, loading, rejection risk, and quality are included. The inverse is also true: a nearby grower can carry a higher origin price while producing a lower delivered and usable cost.
The analytical value of ex farm data is that it separates the potato itself from downstream logistics. MassGain helps establish whether an origin quote is consistent with its regional market, while the buyer's freight and quality assumptions determine landed economics. That makes geographic sourcing decisions more transparent and prevents delivered-price differences from being misread as differences in underlying farm value.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for growers, merchants, packers, and procurement teams that need to understand ex farm potato prices before freight, handling, packing, storage services, or downstream margins are added. An ex farm quote reflects the value of potatoes at the point of origin, but meaningful comparison still requires attention to variety, grade, size, crop year, quality, loading terms, volume, payment timing, storage status, and the buyer’s responsibility for transport. MassGain’s potato data suite helps users normalize those differences and place an individual farm offer within regional and historical market conditions.
For growers, the benchmark provides an independent reference when deciding whether to sell immediately, hold inventory, or negotiate a contract. Buyers can separate the underlying farm value from logistics and service costs, making it easier to compare a nearby higher ex farm price with a cheaper distant offer that carries more freight or quality risk. MassGain also adds supply forecasts, price trends, and regional availability signals that help explain whether a quote reflects broad market tightening, a specific grade shortage, or a one-off transaction.
The data can support purchase approvals, grower negotiations, inventory valuation, and delivered-cost models. Users can build a transparent bridge from ex farm price to landed plant or warehouse cost rather than mixing every component into one opaque number. MassGain does not determine the condition of a particular lot or prescribe a transaction price; it supplies the market evidence needed to evaluate farm-origin offers consistently.
Use Case
A processor receives two offers for the same variety: one at a lower ex farm price from a distant production area and another from a nearby grower at a modest premium. Procurement uses MassGain to benchmark each origin and confirm that neither quote is outside the regional market. After adding freight, expected shrink, loading terms, and rejection risk, the nearby potatoes have the lower delivered cost. The buyer awards the immediate volume locally and keeps the distant supplier as a backup if regional availability tightens.
FAQs
What does ex farm potato price mean?
It is the potato value at the farm or stated origin before buyer-paid freight and other downstream handling, packing, or distribution costs.
How can ex farm offers be compared fairly?
Normalize variety, grade, quality, volume, loading terms, storage status, payment timing, freight, shrink, and the exact point where ownership transfers.
How does MassGain support ex farm negotiations?
It places offers against regional prices, historical relationships, supply forecasts, and market conditions so both farm value and delivered economics are visible.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.