Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Frozen French Fries Wholesale Price
Frozen French fries wholesale price reflects more than raw potatoes. MassGain matches finished-product specifications and connects supplier quotes with potato markets, processing, oil, energy, packaging, cold storage, and freight so procurement can test the full cost story.
Market Data
How to read this market
Frozen French fries wholesale price data organizes finished-product observations by cut, coating, pack, specification, supplier, region, unit, date, and delivery basis. The market object is the matched processed-product quote or benchmark.
Use the data to compare supplier pricing and historical ranges while separating raw potato movement from processing, oil, energy, labor, packaging, cold storage, and freight. Match product specifications before drawing conclusions from price differences.
Data Module
Frozen French Fries Wholesale Price
Market objectmatched finished-product wholesale price
Primary measuresprice, range, and change
Key dimensionscut, coating, pack, supplier, region
Commercial usesupplier and budget benchmarking
Cost bridgepotato plus conversion and logistics
Compare withraw potato and non-potato inputs
Analysis
Why this matters
Finished fry prices move on a different timetable from the physical potato market because processors contract raw material, hold inventory, and incur substantial conversion and logistics costs. A sharp potato move can therefore have limited immediate impact on a delivered fry contract.
Commercial interpretation should build a cost bridge rather than use raw potato inflation as a blanket justification. The strongest comparison matches the finished-product specification first and then tests whether the size and timing of the supplier move are consistent with the relevant input markets.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for restaurant, foodservice, distributor, and institutional procurement teams tracking frozen French fries wholesale price. The finished-product price combines potato raw material with processing yield, oil, energy, labor, packaging, cold storage, freight, plant utilization, specification, and supplier margin, so it should not be treated as a direct proxy for raw potato prices.
MassGain organizes wholesale fry pricing by cut, coating, pack size, grade or specification, supplier, region, delivery basis, date, and channel. Users can compare supplier quotes and historical ranges while connecting the finished-product move to potato markets and non-potato inputs. The goal is to identify which part of an increase is supported by broad market conditions and which part requires a supplier-specific cost bridge.
Use Case
A QSR receives an 8% frozen-fry increase. MassGain compares wholesale fry benchmarks with raw processing-potato movement, freight, oil, energy, and pack specifications and shows that only part of the proposed adjustment is explained by potatoes.
FAQs
What drives frozen French fries wholesale price?
Potatoes, processing yield, oil, energy, labor, packaging, cold storage, freight, specifications, and supplier margin all contribute.
Do raw potato prices move one-for-one with fry prices?
No. Contracts, processor coverage, conversion costs, and timing can delay or dilute pass-through.
How should buyers compare fry quotes?
Match cut, coating, pack, grade, region, delivery basis, and effective date before comparing price.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.