Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Frozen Fries Export Unit Value
Frozen fries export unit value divides reported export value by quantity for a consistent product scope, but the result can move with product and destination mix. MassGain decomposes like-for-like price, premium-product share, currency, freight basis, and reporting effects so trade averages are not mistaken for executable factory quotes.
Market Data
How to read this market
Frozen-fries export-unit-value data divides reported export value by quantity for a consistent product scope, origin, and period. The market object is an average customs-derived value influenced by product mix, destination mix, contracts, package, currency, and valuation basis rather than an executable factory quote.
Use the data to monitor direction and compare countries after controlling for classification and mix. Decompose changes into like-for-like product movement, premium-product share, destination, currency, freight basis, and reporting effects.
Data Module
Frozen Fries Export Unit Value
Market objectcustoms-derived average export value
Primary measureexport value per unit weight
Key dimensionsorigin, destination, code, period
Commercial usetrade-price trend analysis
Interpretationprice versus mix and currency
Compare withplant quotes and matched products
Analysis
Why this matters
Export unit value can rise while standard fry pricing changes little if a country ships more coated or premium products. It can also move because destination or currency composition changes.
Commercial interpretation should treat unit value as a directional trade indicator and decompose the basket before using it for procurement or supplier negotiations.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for frozen-potato processors, exporters, finance teams, and market analysts that need to interpret frozen fries export unit value. Export unit value divides reported export value by reported quantity for a defined country and period. It can provide a useful trade-price signal, but it is an average across the products, contracts, destinations, and shipment terms included in the customs data.
MassGain organizes unit values by origin, destination, customs code, month, currency, and weight basis and compares them with product mix, package, coating, brand status, processor utilization, raw-potato costs, oil, energy, and freight. Analysts can identify whether a higher value reflects genuine like-for-like inflation or a shift toward premium products and distant destinations. Processors can benchmark export realization and market position. Finance can separate currency translation from physical price movement, while procurement can compare the signal with plant-level quotes and contracts.
MassGain does not treat export unit value as an executable FOB quote. Customs values may include different valuation conventions, timing, and product baskets. The suite preserves source and classification details and decomposes volume and mix changes, providing a qualified benchmark for trend analysis, country comparison, and export strategy.
Use Case
A processor sees national frozen-fries export unit value rise 13% and assumes market prices increased equally. MassGain shows the country shipped more coated specialty fries to high-value destinations while standard-fry values rose only 5%. Finance uses the matched product result in its commercial forecast.
FAQs
How is frozen fries export unit value calculated?
Divide reported export value by reported export quantity for the same product scope and period.
Why is unit value not the same as a quote?
It averages different products, destinations, contracts, packages, currencies, and valuation conventions.
How does MassGain explain a change?
It separates like-for-like price, product mix, destination mix, currency, freight, and reporting effects.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.