Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Frozen Fries Restaurant Sales Exposure
Frozen fries restaurant sales exposure maps processor or supplier revenue, volume, margin, and raw commitments to downstream restaurant customers. Finance and risk teams can identify concentration by chain, product, plant, and region and stress traffic or promotional changes.
Market Data
How to read this market
Frozen-fries restaurant-sales-exposure data maps processor or supplier revenue, volume, margin, and raw-potato commitments to restaurant customers, chains, geographies, products, and plants. The market object is the commercial exposure to downstream restaurant demand.
Use the data to identify customer concentration, stress traffic or promotional changes, and determine which finished inventory and raw contracts support exposed products. Include contract duration and switching options.
Data Module
Frozen Fries Restaurant Sales Exposure
Market objectrestaurant-linked fry exposure
Primary measuresrevenue, volume, margin, raw exposure
Key dimensionscustomer, region, product, plant
Commercial usecustomer and channel risk analysis
Risk contextcontracts, traffic, inventory
Compare withalternate customers and plant flexibility
Analysis
Why this matters
Exposure is not identical to loss probability. One concentrated QSR account may be highly stable, while many smaller customers can share the same macroeconomic traffic risk.
Commercial interpretation should map customer exposure to plants, varieties, and inventory so operational concentration is visible alongside revenue concentration.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for QSR and restaurant procurement, finance, processor commercial teams, and risk managers that need to quantify frozen-fries restaurant sales exposure. Sales exposure measures how much revenue, volume, margin, or raw-potato demand depends on restaurant channels, chains, regions, or menu programs. MassGain helps users see concentration and sensitivity rather than treating foodservice as one diversified market.
The suite can map finished-product sales by customer, segment, geography, product, contract, and period and connect them with restaurant traffic, menu pricing, promotions, distributor inventory, processor capacity, and raw-potato coverage. Finance can identify where a customer slowdown would affect earnings. Procurement can understand which raw contracts support exposed products. Commercial teams can compare customer concentration with contract duration and switching options. Risk teams can model closures, traffic declines, promotional cancellations, or chain expansion.
Exposure is not the same as loss probability. A concentrated account may be stable, while a broad portfolio can share the same macroeconomic risk. MassGain does not provide investment advice or predict customer defaults. It provides a transparent enterprise framework that connects restaurant demand risk with production, inventory, pricing, and physical potato supply.
Use Case
A processor derives 38% of fry revenue from one QSR chain. MassGain maps the chain’s regional traffic, contract term, product mix, finished inventory, and raw-potato commitments. A downside scenario shows one plant and two varieties carry most of the risk, allowing the processor to adjust inventory and diversify capacity before renewal.
FAQs
What is restaurant sales exposure?
It is the share of revenue, volume, margin, or supply commitments dependent on restaurant customers or channels.
Why analyze exposure by product and plant?
Customer risk can be concentrated in specific lines, facilities, varieties, and inventory positions.
How does MassGain stress the exposure?
It models traffic, sales, contracts, inventory, capacity, raw coverage, and customer-concentration scenarios.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.