Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Ivory Russet Potato Prices
Ivory Russet potato prices reflect a variety-specific processing market where solids, tuber length, fry color, storage, and finished recovery can matter as much as the field price. MassGain pairs regional market evidence with plant-quality and recovery inputs so processors can compare cost per saleable output, not price per tonne alone.
Market Data
How to read this market
Ivory Russet potato prices represent a variety-specific fry-processing market where solids, tuber length, fry color, defects, storage behavior, and finished-product recovery influence value. Regional acreage, seed supply, yield, quality, delivery timing, processor demand, and freight can cause Ivory Russet to diverge from a broad russet benchmark.
MassGain helps processors compare Ivory Russet offers with regional processing-potato prices and historical variety relationships. Plant cut yield, fry tests, line efficiency, storage condition, and freight should then be added to determine delivered cost per saleable finished product.
Data Module
Ivory Russet price context
VarietyIvory Russet processing potatoes
Qualitysolids, length, fry color, and defects
Regionacreage, crop, and suitable availability
Storage and deliverycondition, timing, and freight
Decision usesourcing, contract, and finished-yield comparison
Analysis
Why this matters
Ivory Russet availability can tighten independently of the broader russet market because the factory needs a narrower quality set. A high local premium may be justified temporarily, but alternate-origin economics depend on freight and proven recovery. The right benchmark is variety- and use-specific enough to explain those tradeoffs.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for french-fry processors, food manufacturers, and procurement teams that buy Ivory Russet potatoes and need a variety-specific price benchmark tied to plant performance. Ivory Russet supply can carry economics that differ from a general russet market because tuber length, solids, fry color, defect profile, storage behavior, and finished-product recovery influence usable value. Regional acreage, seed availability, yield, crop quality, delivery timing, processor demand, and freight can therefore create a distinct premium or discount. MassGain’s potato data suite places Ivory Russet offers beside regional processing-potato benchmarks, historical variety relationships, crop progress, and storage-risk indicators.
For a processor, the right measure is not simply price per tonne. A cheaper lot may produce more short cuts, lower recovery, higher oil use, or greater line waste. MassGain provides the independent external market layer, while operations contributes fry tests, solids, length distribution, defects, line efficiency, and logistics. This allows procurement to determine whether a quoted premium is supported by genuinely scarce suitable Ivory Russet supply or reflects a supplier-specific position.
The analysis can guide preseason contracting, supplemental purchases, inventory valuation, and comparisons with other approved processing varieties. MassGain does not certify a crop’s performance or reveal private grower terms. It provides a consistent framework for connecting variety-level market prices with factory economics, product specifications, and sourcing risk.
Use Case
A frozen-fries processor loses part of its Ivory Russet volume after a contract region reports poor length distribution. A nearby seller offers replacement potatoes at a steep premium, while an alternate region has lower-priced supply with additional freight. MassGain confirms that immediate local Ivory Russet availability is tight but that the alternate region has adequate later-month volume. Procurement buys only the urgent local tranche, validates the alternate lot through production tests, and phases in the balance once recovery and cut yield are confirmed.
FAQs
What drives Ivory Russet potato prices?
Acreage, seed supply, yield, solids, length distribution, fry color, defects, storage, delivery timing, freight, and processor demand all matter.
Why benchmark Ivory Russet separately from broad russet prices?
Variety-specific availability and processing performance can create a commercial value that a general russet average does not capture.
How should processors compare Ivory Russet offers?
Combine regional benchmarks with solids, cut yield, defects, recovery, freight, storage condition, and finished-product requirements.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.