Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Markies Potato Prices
Markies potato prices reflect a variety-specific processing market where dry matter, fry color, tuber length, storage, and cut yield can matter as much as the field price. MassGain pairs regional market evidence with plant-quality and recovery inputs so processors can compare cost per saleable output, not price per tonne alone.
Market Data
How to read this market
Markies potato prices represent a fry-processing variety market where dry matter, fry color, tuber length, sugar behavior, defects, storage condition, and finished recovery influence value. Regional acreage, seed supply, crop quality, processor demand, delivery timing, and freight can create variety-specific premiums or discounts.
MassGain helps processors compare Markies offers with regional processing benchmarks and historical variety spreads. Plant fry tests, cut yield, recovery, storage performance, and freight should then be layered onto the external price to determine cost per saleable finished product.
Data Module
Markies potato price context
VarietyMarkies fry-processing potatoes
Qualitydry matter, fry color, length, sugars, and defects
Storageseasonal condition and processing suitability
Regionacreage and processor demand
Decision usecontract, replacement sourcing, and plant costing
Analysis
Why this matters
Markies can tighten independently of the broad processing market when late-storage quality or variety-specific supply is constrained. A premium is commercially meaningful only when it is compared with the value of better recovery and the realistic cost of approved alternatives. Factory performance is therefore part of the price analysis.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for french-fry processors, food manufacturers, and procurement teams that buy Markies potatoes and need a variety-specific price benchmark connected to factory performance. Markies is valued in processing for characteristics such as dry matter, fry color, tuber length, storage behavior, and finished-product recovery. Its price can therefore diverge from a broad processing-potato index when suitable acreage, certified seed, quality, or late-storage supply is constrained. MassGain’s potato data suite places Markies quotations beside regional processing benchmarks, historical variety relationships, crop progress, storage-risk indicators, and processor demand.
The commercially relevant comparison is delivered cost per saleable finished product. A lower field price may be offset by shorter tubers, inconsistent solids, defects, sugar accumulation, or longer freight, all of which can reduce cut yield or raise oil use and waste. MassGain provides the independent market and availability layer, while plant teams add intake testing, recovery, line efficiency, product specifications, and logistics. Together, those inputs help procurement determine whether a quoted Markies premium is supported by genuinely scarce suitable material or reflects a supplier-specific position.
The analysis supports seasonal contracts, supplemental buying, inventory valuation, and comparisons with approved alternative fry varieties. MassGain does not certify an individual lot or reveal private grower contracts. It provides a consistent framework for linking Markies potato prices to regional supply and the operational economics that ultimately determine ingredient cost.
Use Case
A frozen-fries processor sees late-storage Markies lots develop darker fry color and needs six weeks of replacement supply. A local seller has recently tested potatoes at a premium, while another approved region offers lower-priced Markies with added freight and uncertain recovery. MassGain shows local suitable supply is tight but improving elsewhere. Procurement buys immediate local coverage, runs a controlled trial on the alternate origin, and phases in the balance only after color, cut yield, and line performance meet specification.
FAQs
What drives Markies potato prices?
Acreage, seed availability, yield, dry matter, tuber length, fry color, defects, storage condition, processor demand, and freight all influence value.
Why benchmark Markies separately?
Variety-specific processing performance and availability can create a premium or discount that a broad potato average does not capture.
How should processors compare Markies offers?
Combine regional benchmarks with solids, fry tests, cut yield, defects, recovery, storage condition, freight, and finished-product requirements.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.