Potato Market Intelligence

Potato Benchmark Variety Coverage

Potato benchmark variety coverage shows which varieties and market classes drive a reference. MassGain tracks variety shares, end-use fit, region, crop year, volume, value, and approved substitutes so sample-mix changes are not confused with matched-variety price movement.

Market Data

How to read this market

Potato benchmark-variety-coverage data identifies named varieties, proprietary lines, market classes, and substitute groups represented in a price or supply reference. The market object is the variety composition by region, crop year, end use, volume, value, and contributor.

Use the data to determine whether the benchmark represents the varieties a buyer or plant actually needs and to separate matched-variety price movement from changes in sample mix. Preserve approval and substitution differences.

Data Module

Potato Benchmark Variety Coverage

Market objectvariety composition of benchmark
Primary measureshare by variety or class
Key dimensionsregion, crop year, end use, weight
Commercial usebasis and substitution analysis
Coverage risksmix shift and non-interchangeability
Compare withactual purchased varieties
Analysis

Why this matters

A blended benchmark can decline simply because more lower-value varieties enter the sample while the user's required long russet or chipping variety remains unchanged. Variety mix can therefore mimic market movement.

Commercial interpretation should isolate matched-variety changes and treat substitutes according to real end-use approval, not botanical similarity alone.

Signal 01

Usable Crop Uncertainty Index

UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.

Preview data
Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Illustrative value until the live UCUI endpoint is connected.

Understand uncertainty. Anticipate risk. Act earlier.

UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.

WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
See Today’s MPI ↓
The MassGain Daily

Today’s market analysis.

A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.

Signal 02

MassGain Potato Index

Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.

Preview data
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Illustrative presentation until the live MPI endpoint is connected.

Price discovery for the physical potato market

MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.

Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
See Today’s MSR ↓
Signal 03

MassGain Spot Reference

An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.

Illustrative only
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
Not a current market reference. This value is included only to preview the MSR presentation.

A trusted benchmark for pricing, contracts, and risk

MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.

ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
Explore MassGain Access ↓
The MassGain Product Ladder

From insight to intelligence to action

Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.

1

Content

Original research, commentary, aggregated news, and market updates.

  • What matters right now?
  • What is happening out there?
2

UCUI™

Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.

  • Understand uncertainty
  • Anticipate risk
  • Act earlier
3

MPI™

MassGain Potato Index: independent physical-pricing intelligence and trend analysis.

  • Price discovery
  • Regional trends
  • Procurement planning
4

MSR™

MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.

  • Contracts
  • Negotiations
  • Risk models

Content + UCUI + MPI + MSR + API access

Get historical series, regional detail, constituent data, exports, alerts, and direct data access.

Overview

Who is this for?

This page is for procurement and market-intelligence teams assessing potato benchmark variety coverage. MassGain identifies the named varieties, proprietary lines, market classes, and substitute groups represented in a price or supply indicator and preserves their intended use, region, crop year, quality, and delivery period.

It prevents a benchmark dominated by one common variety from being applied automatically to long fry potatoes, chipping varieties, starch potatoes, red or yellow table stock, or another specialized exposure. Users can measure variety shares by transaction, volume, value, and contributor and see when changing crop mix moves the aggregate even if matched-variety prices remain stable. The suite also records where varieties are blended, misclassified, or reported only as broad market classes.

Procurement can choose a relevant reference, processors can connect variety coverage with plant performance, and analysts can build matched or hedonic comparisons. MassGain does not assume varieties are commercially interchangeable. It provides a transparent coverage map showing which genetic and market categories support the benchmark and where substitution or basis risk remains.

Use Case

A regional potato benchmark declines after more low-priced round whites enter the sample. MassGain shows the user's contracted long russet variety remains firm. The processor keeps its variety-specific forecast and avoids using the blended decline to challenge a supplier on an unrelated specification.

FAQs

What is variety coverage?

It describes the potato varieties or market classes represented in a benchmark and their relative weights.

Why can changing variety mix move a benchmark?

Lower- or higher-value varieties can alter the aggregate even when each matched variety is unchanged.

How does MassGain handle substitutes?

It records physical traits, approvals, end-use fit, market availability, and basis differences before grouping varieties.

Put this market intelligence to work

Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.

Data and Methodology

Professional market-data standards

MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.