Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Buyer Concentration
Potato buyer concentration measures how much purchasing demand is controlled by a limited set of processors, packers, distributors, retailers, or foodservice customers. MassGain maps buyer shares and affiliations to contracts, product fit, payment exposure, regional capacity, and alternate outlets so growers can distinguish multiple names from true diversification.
Market Data
How to read this market
Potato buyer concentration measures how much purchasing demand is controlled by a limited set of processors, packers, distributors, retailers, or foodservice customers. The object should define product, region, crop period, buyer identity or affiliation, and whether share is based on volume, value, or contracted acreage.
Use buyer concentration with contract structure, payment exposure, alternate outlets, product specifications, and regional capacity. This helps growers and suppliers distinguish multiple contracts from true counterparty diversification.
Data Module
Potato Buyer Concentration Monitor
Marketdefined potato product and region
Buyerscompanies and affiliated groups
Sharevolume, value, or acreage exposure
Contractstiming and commitment structure
Alternativesaccessible buyers and channels
Decision usecounterparty and revenue risk
Analysis
Why this matters
Multiple customer names can still represent one economic exposure when they share ownership or end-market demand. High concentration can improve stability under long contracts but reduce bargaining power and redirect options if a buyer cuts volume. The commercial question is how much production can realistically move elsewhere.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for growers, processors, procurement teams, lenders, and market analysts that need to understand potato buyer concentration. Buyer concentration measures how much purchasing demand is controlled by a small number of processors, packers, distributors, retailers, or foodservice customers. MassGain helps users examine buyer share by region, product, crop period, contract channel, and end use.
High buyer concentration can shape contract terms, price discovery, payment risk, quality requirements, and the ability of growers or suppliers to redirect volume. A producer may have several contracts yet remain dependent on one parent company or one market channel. Conversely, a large buyer may provide stability, technical support, and dependable off-take. MassGain connects buyer concentration with regional supply, processing capacity, contract coverage, prices, payment exposure, and alternate-market access. Growers can evaluate counterparty dependency, procurement teams can understand supplier economics, and lenders can test revenue concentration. The result is a balanced market view that identifies where purchasing power is concentrated and whether realistic alternatives exist if one buyer reduces volume, changes terms, or exits.
Use Case
A grower has four contracts but MassGain shows three buyers are affiliated and represent 78% of expected revenue. The lender stresses a reduced-volume scenario, while the grower develops a fresh-market outlet and a second processor relationship.
FAQs
What is potato buyer concentration?
It measures how much demand or purchasing volume is controlled by a limited set of buyers.
Why can multiple contracts still create concentration?
Buyers may share ownership, plants, market channels, or common demand exposure.
How does MassGain identify alternatives?
It maps buyer shares against product fit, geography, capacity, contract timing, and accessible markets.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.