Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Contract Benchmark
Potato contract benchmark is an external physical-market reference matched to a contract’s region, end use, crop period, specification, and pricing purpose. MassGain gives restaurant procurement a common raw-potato basis for supplier reviews while keeping conversion, packaging, freight, service, and other cost layers separate.
Market Data
How to read this market
A potato contract benchmark is an external physical-market reference matched to a contract’s region, potato type or end use, crop period, specification, and pricing purpose. It provides a common basis for reviewing supplier escalators and renewal terms without relying on a broad national average or a supplier-selected market that may not reflect the sourcing footprint.
MassGain helps procurement select the relevant benchmark and separate raw-potato movement from conversion, packaging, freight, service, and other finished-product costs. Historical relationships and crop or storage context also help determine whether an observed move is broad, localized, or temporary.
Data Module
Potato contract benchmark context
Market fitregion, potato type, and end use
Timingcrop period and contract review window
Specificationproduct and quality basis
Adjustment bridgeraw potato versus non-potato costs
Decision userenewal, escalation, and supplier negotiation
Analysis
Why this matters
A benchmark is useful because it standardizes the external market question, not because it determines the final contract price. The strongest commercial comparison matches the supplier’s actual exposure and then explains the remaining basis. A mismatched benchmark can be methodologically sound yet still produce a poor pricing decision.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for QSR and restaurant procurement teams that need an independent reference for evaluating potato contract terms, supplier escalators, and renewal proposals. A potato contract benchmark provides a consistent external measure of the physical market relevant to a specific product, sourcing region, crop period, and delivery window. MassGain’s potato data suite helps buyers avoid relying on a broad national average or a supplier-selected series that may not match the potatoes, plants, or finished products covered by the agreement.
The benchmark becomes useful when it is mapped to the actual commercial exposure. MassGain organizes regional price history, processing and fresh-market distinctions, contract and open-market signals, crop timing, storage conditions, and supply-risk indicators. Procurement can compare that evidence with supplier plant locations, product specifications, contract effective dates, and internal volume. This helps separate raw-potato movement from conversion, packaging, freight, service, and margin components that require their own support.
Restaurant teams can use the benchmark during annual negotiations, quarterly reviews, budget updates, and disputes over price-adjustment calculations. It creates a reproducible record for finance and leadership while supporting balanced mechanisms that recognize both increases and decreases. MassGain does not reveal confidential grower contracts or prescribe a single price for every agreement. It provides the transparent market framework needed to select a relevant reference, validate commercial claims, and negotiate potato contracts with greater precision.
Use Case
A national restaurant chain reviews a frozen-fry renewal that proposes a 9% increase tied to a general potato index. MassGain shows the cited series emphasizes a fresh market outside the supplier’s processing footprint, while the relevant regional contract benchmark increased only 4% during the applicable crop period. Procurement accepts the supported raw-material movement, requests separate evidence for conversion and freight, and writes the matched benchmark and review dates into the renewed agreement.
FAQs
What is a potato contract benchmark?
It is an external market reference matched to the contract’s region, potato type, crop period, specification, and pricing purpose.
Why should a benchmark match the supplier’s sourcing footprint?
A market in another region or channel may move differently and may not represent the supplier’s actual raw-material exposure.
Can one benchmark explain the entire finished-product price?
No. Conversion, oil, packaging, freight, service, and other costs should be evaluated separately from the potato component.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.