Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Contract Market Share
Potato contract market share measures how contracted volume or value is distributed across suppliers, plants, regions, products, or pricing structures within a defined market. MassGain overlays plant footprints and regional supply so buyers can distinguish legal counterparty diversity from shared physical concentration.
Market Data
How to read this market
Potato contract market share measures how contracted volume or value is distributed across suppliers, plants, regions, products, or pricing structures within a clearly defined market. The denominator and crop period must be explicit because share conclusions change materially depending on whether the market is national, regional, processing-only, or specific to one buyer.
MassGain can overlay known contract share with plant footprints, growing regions, capacity, and alternative supply. Restaurant procurement can use the analysis to identify hidden concentration that supplier counts alone do not reveal.
Data Module
Contract market-share context
Denominatordefined market volume or value
Supplier sharecontracted coverage by counterparty
Plant shareproduction concentration by facility
Regional sharecommon crop-origin exposure
Contract structureconcentration by pricing or reset mechanism
Decision usesourcing diversification and continuity
Analysis
Why this matters
Multiple suppliers do not guarantee diversification. Several processors can depend on the same growing basin, storage system, variety, or contract window, creating correlated exposure even when nominal supplier share looks balanced.
The reverse can also occur: one large supplier may operate across genuinely independent plants and regions. MassGain can distinguish legal counterparty concentration from physical-market concentration and show where alternate capacity is practical rather than theoretical.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for QSR and restaurant procurement teams, processors, and market analysts that need to understand how contracted potato volume is distributed across suppliers, plants, regions, or pricing structures. Potato contract market share measures the portion of a defined market covered by particular counterparties or contract types, but meaningful interpretation requires a clear denominator, product scope, crop period, and geography. MassGain’s potato data suite helps organize those definitions and connect share changes with regional supply, capacity, and price conditions.
Contract share can reveal concentration that is not visible from supplier count alone. Several processors may depend on the same growing basin, or a market may appear diversified while most volume resets under one similar pricing mechanism. MassGain helps users examine supplier, plant, region, specification, and contract-window concentration and compare it with available alternate capacity.
Restaurant buyers can use the analysis in sourcing strategy and continuity planning, while processors can track competitive positioning and grower coverage. MassGain does not disclose confidential contracts or claim complete market coverage where data are limited. It provides a transparent framework for measuring known share, identifying data gaps, and evaluating whether concentration creates cost, service, or negotiation risk.
Use Case
A national QSR believes its fry program is diversified across four suppliers. Contract-share analysis shows that three plants rely on the same growing basin and collectively cover 70% of winter volume. MassGain overlays storage risk and alternate-region capacity, prompting procurement to shift part of the next award and reserve a seasonal option with a genuinely independent plant.
FAQs
What does potato contract market share measure?
It measures contracted volume or value by supplier, plant, region, product, or contract structure within a defined market.
Why can multiple suppliers still create concentration?
Their plants may share the same crop region, variety, storage network, capacity constraint, or pricing mechanism.
How does MassGain support share analysis?
It connects known contract coverage with regional prices, capacity, supply risk, and practical alternate sources.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.