Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Contract Prices
Potato contract prices are negotiated raw-potato values tied to a crop period, region, specification, storage obligation, and delivery window. MassGain gives restaurant procurement the regional history and physical-market context to separate market-supported raw-material changes from conversion, freight, and service costs.
Market Data
How to read this market
Potato contract prices are negotiated raw-potato values tied to a specific crop period, region, variety or end use, quality specification, storage obligation, delivery window, and commercial relationship. They are therefore different from prompt spot quotes and from the finished price of fries, hash browns, chips, or other restaurant products.
MassGain can be used to compare the contract claim with the physical market that actually serves the supplier’s plants. Procurement should match region and crop timing first, then account separately for conversion, packaging, freight, inventory coverage, and service before deciding how much of a finished-product adjustment is market-supported.
Data Module
Potato contract price context
Contract basiscrop year, region, variety, and specification
Delivery windowtiming and storage obligations
Market comparisonrelevant physical-potato benchmark
Supplier exposureplants and sourcing footprint
Decision userenewal, adjustment, and cost-bridge review
Analysis
Why this matters
Contract prices can diverge from current spot prices because they were often negotiated months earlier and may cover stored or future crop. For restaurant procurement, the key commercial question is not whether the market moved today, but whether the magnitude and timing of the supplier’s requested pass-through match the contract period and sourcing region that actually affect its cost base.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for QSR and restaurant procurement teams that need a reliable external reference when reviewing potato contract prices across suppliers, crop years, regions, and product formats. Contracted potato costs may appear simple on a price sheet, but the commercial outcome depends on variety, growing region, contracted acreage, yield expectations, quality standards, storage, delivery timing, freight, processor recovery, and the lag between field contracts and finished-product invoices. MassGain’s potato data suite helps buyers place each proposal within the correct physical-market context instead of relying on a broad commodity average or a supplier-selected headline.
The suite combines regional benchmarks, historical price relationships, crop and storage signals, and supply-risk indicators. Procurement can compare the market evidence with the supplier’s sourcing footprint and then add internal information on conversion, packaging, distribution, and service. This creates a transparent bridge from grower-level contract economics to the delivered cost of fries, hash browns, chips, or other restaurant products.
Teams can use the analysis during annual renewals, midyear adjustment requests, budget planning, and supplier allocation. It helps distinguish a genuine market move from an unsupported premium, a temporary regional disruption, or a cost increase elsewhere in the value chain. MassGain does not reveal confidential grower agreements or prescribe one contract price. It provides the independent benchmark and market structure needed to negotiate more precisely and document why a proposed adjustment was accepted, reduced, deferred, or rejected.
Use Case
A national restaurant chain receives a 7% increase request on frozen potato products, with the supplier citing higher raw-potato contracts. MassGain shows that the supplier’s primary sourcing region did experience tighter contract pricing, but the movement was closer to 4% and applied only to part of the crop year. Procurement combines that evidence with the supplier’s actual plant footprint and inventory timing, approves a smaller phased adjustment, and adds a review clause tied to the next regional contract cycle.
FAQs
What determines potato contract prices?
Region, variety, acreage, yield, quality terms, storage, delivery timing, freight, processor demand, and contract structure all influence value.
Why can contract prices differ from current spot prices?
Contracts may be negotiated months earlier and reflect different crop periods, regions, specifications, and delivery obligations.
How does MassGain support contract negotiations?
It compares supplier claims with independent regional benchmarks, historical relationships, and physical supply conditions.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.