Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Delivered Cost Benchmark
Potato delivered cost benchmark converts an origin potato market into a consistent destination-level comparison. MassGain anchors variety, grade, pack, region, and timing, while distributors add lane rates, fuel, handling, shrink, and service requirements to determine which source is actually cheapest at each branch.
Market Data
How to read this market
A potato delivered cost benchmark combines a matched origin potato value with the logistics and handling required to reach a specific destination. Relevant elements include variety, grade, pack, shipping point, freight, fuel, accessorials, packaging, transit shrink, and delivery timing.
MassGain provides the independent commodity benchmark for each origin. Distributors can add their negotiated lane economics and destination requirements to create repeatable delivered-cost comparisons across warehouses and suppliers rather than comparing FOB and delivered quotes as if they were equivalent.
Data Module
Delivered cost benchmark context
Origin benchmarkmatched potato market and specification
Packagegrade, pack, and product basis
Logisticsfreight, fuel, accessorials, and transit loss
Destinationbranch or customer delivery point
Decision usesourcing, branch allocation, and customer pricing
Analysis
Why this matters
The lowest origin market may not be the lowest delivered-cost source. Freight imbalances, distance, equipment, and shrink can reverse the ranking by destination. A delivered benchmark makes that basis explicit and allows a distributor to allocate origins differently across branches instead of applying one national sourcing rule.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for potato distributors, wholesalers, and category teams that need a dependable benchmark for the full cost of moving potatoes from a defined origin to a warehouse, branch, or customer location. A potato delivered cost benchmark combines the relevant regional potato value with route-specific freight, fuel, handling, packaging, accessorials, delivery timing, and expected transit shrink. MassGain’s potato data suite anchors the commodity portion to the correct variety, grade, pack, shipping point, and market period, helping users avoid comparing an FOB quote in one region with a delivered offer in another.
The benchmark is especially useful across a multi-branch network. A low origin price may not remain competitive after a long haul, while a higher-priced nearby source may produce a lower landed cost and better service reliability. MassGain supplies regional price history, crop and storage context, market spreads, and source-market comparability. The distributor can add its negotiated lane rates, minimum-load economics, receiving costs, and service requirements to create repeatable delivered-cost views.
Teams can apply the benchmark to supplier bids, customer escalators, branch price books, origin allocation, and margin reviews. MassGain does not provide carrier quotations or guarantee product quality. It creates the independent potato-market layer needed to separate commodity movement from logistics, test supplier claims, and compare sourcing options using the cost that actually reaches the destination.
Use Case
A wholesaler sourcing russets for four regional warehouses receives lower FOB pricing from Idaho than from Colorado. MassGain confirms the Idaho commodity discount, but the company’s lane rates show that freight and accessorials erase it at two eastern warehouses. The category team awards western volume to Idaho, eastern volume to Colorado, and uses destination-specific delivered benchmarks to update customer prices without applying one national increase.
FAQs
What does a potato delivered cost benchmark include?
It combines a matched potato-market reference with freight, handling, packaging, accessorials, delivery terms, and destination-specific costs.
Why can delivered cost differ from the lowest origin price?
Distance, lane capacity, fuel, order size, equipment, transit loss, and service requirements can outweigh a lower shipping-point quote.
How does MassGain support delivered-cost comparisons?
It normalizes the commodity component by origin, product, period, and specification so logistics and supplier charges can be evaluated separately.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.