Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Ex Farm Price Series
A potato ex farm price series tracks producer-level values at the farm or stated origin before buyer-paid freight. Preserving region, product, crop period, channel, and terms lets growers, processors, and lenders compare farm value consistently over time.
Market Data
How to read this market
A potato ex-farm price series tracks producer-level values at the farm or stated origin before buyer-paid freight and downstream processing or distribution. The series should identify region, potato use, variety or class, quality, unit, crop period, loading terms, and whether observations represent contracted or open-market business.
Use the series for seasonal comparison, grower marketing, raw-material budgeting, and revenue analysis by matching the observation to the relevant physical market. Historical context should include crop transitions, storage periods, and regional basis so temporary delivery-window premiums are not mistaken for a durable change in farm value.
Data Module
Ex-farm price series context
Regionproducing or farm-origin market
Productvariety, quality, and end use
Channelcontract versus open market
Unit and termsquantity and loading basis
Seasonalitycrop and storage period
Decision usemarketing, budgeting, and revenue benchmarking
Analysis
Why this matters
Ex-farm data is most useful because it isolates the producer stage of the value chain. A delivered plant or wholesale price can rise while farm value is stable if freight, packing, or handling costs change, so those downstream layers should remain separate.
The series can also diverge across regions when local processor demand, storage, or quality differs. A national average may therefore be directionally interesting but a poor benchmark for a farm or plant whose commercial market is regional.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for potato growers, processors, procurement teams, lenders, and analysts that need a consistent time series of ex-farm potato values. An ex-farm price series should identify the region, crop use, variety or product class, quality, unit, observation period, loading terms, and whether the value reflects contract or open-market business. MassGain’s potato data suite helps preserve those definitions so users can compare like with like across crop years instead of blending unrelated farm quotations.
The series becomes more useful when it is connected to acreage, yield, storage, processor demand, and nearby market relationships. A price rise may reflect genuine regional tightness, a quality premium, or a temporary delivery-window shortage. MassGain helps users examine the observations behind the series, track revisions, and compare current values with historical seasonal ranges.
Growers can use the data for marketing and contract discussions, processors for raw-material budgets, and lenders for revenue or collateral scenarios. MassGain does not disclose private grower agreements or claim that one ex-farm value applies to every transaction. It provides a transparent, traceable market reference that supports benchmarking, forecasting, and negotiation while keeping freight and downstream conversion costs separate.
Use Case
A processor is reviewing grower-contract proposals from two regions. MassGain shows that one ex-farm series has risen because of a short late-storage gap, while the second region remains near its historical range. Procurement adjusts only the exposed plant’s assumption and avoids embedding a temporary premium into the entire annual raw-material budget.
FAQs
What does an ex-farm potato price series measure?
It tracks farm-origin values for a defined region, product, crop period, unit, and market channel.
Why must freight be separated from ex-farm prices?
Ex-farm values describe the origin market before buyer-paid transportation and downstream handling.
How does MassGain improve the series?
It preserves methodology, regional context, seasonal history, revisions, and constituent-market detail.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.