Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Farm Profitability
Potato farm profitability measures realized revenue against the full cost of producing and marketing the crop. MassGain connects regional price and crop conditions with marketable yield, quality, contracts, storage, freight, financing, and sales timing so users can separate price, volume, quality, and cost effects.
Market Data
How to read this market
Potato Farm Profitability measures realized revenue against the full cost of producing and marketing the crop. Revenue depends on marketable yield, price, contracts, quality, variety, and timing; costs can include seed, inputs, land, irrigation, labor, machinery, harvest, storage, freight, financing, and insurance.
Use regional market and crop data to separate price, volume, quality, and cost effects. Compare profitability by crop use, region, contract structure, and storage strategy so high gross yield or a strong headline price is not mistaken for a strong economic result.
Data Module
Potato Farm Profitability Monitor
Yieldgross and marketable output
Revenuerealized price and contracts
Qualitypremiums, deductions, rejection
Costsproduction, harvest, and storage
Timingsales and cash realization
Decision usemargin benchmarking
Analysis
Why this matters
High yield can coexist with weak profit when quality, storage, freight, or input costs absorb the additional revenue. Conversely, a contracted farm can remain profitable through a volatile spot market. The useful interpretation is return on marketable production after the actual marketing and carrying costs.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for potato growers, agricultural lenders, processors, advisers, and farm managers that need to understand potato farm profitability. Profitability depends on marketable yield, realized price, contracts, quality, input costs, storage, machinery, land, labor, financing, insurance, and the timing of sales. MassGain provides regional price, crop, yield, storage, and market-channel context that helps users test the revenue side of the farm budget.
A high potato price or strong gross yield does not guarantee profit. Quality deductions, lower marketable recovery, expensive inputs, storage loss, or delayed payment can erode margins. Conversely, a contracted grower may earn stable returns during a volatile open market. MassGain helps users compare expected and actual performance by region, variety, end use, and marketing strategy and separate price, volume, quality, and cost effects. Growers can benchmark outcomes and evaluate contract or storage choices; lenders can stress repayment capacity; and processors can assess supplier sustainability. The result is a farm-profitability framework that connects physical crop performance and market realization with the costs and risks required to produce and market the crop.
Use Case
Two potato farms report similar tonnes per acre, but one earns materially less. MassGain shows the weaker result comes from quality deductions, longer storage, higher freight, and a less favorable buyer mix rather than field yield. The grower changes contract and storage strategy for the next season.
FAQs
What determines potato farm profitability?
Marketable yield, realized price, contracts, quality, inputs, land, labor, machinery, storage, freight, financing, and insurance all matter.
Why can high yield still produce low profit?
Quality, price, storage loss, marketing timing, and production costs may offset additional tonnes.
How does MassGain support profitability analysis?
It connects regional prices and crop conditions with yield, quality, contracts, storage, and realized-market outcomes.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.