Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Fresh Market Disappearance
Potato fresh market disappearance estimates the volume moving through fresh consumption channels over time. MassGain combines shipments, market arrivals, packing, retail and foodservice demand, losses, and inventory changes while separating internal transfers from final market use.
Market Data
How to read this market
Potato fresh-market-disappearance data measures potatoes moving from producer or storage supply into table, retail, wholesale, foodservice, export, and other nonprocessing channels. The market object is fresh movement by origin, destination, variety, grade, size, package, channel, and period.
Use the data to assess marketing pace and current fresh demand while reconciling shipments, terminal arrivals, warehouse releases, retail movement, exports, and remaining stocks. Remove transfers and repacking duplicates and distinguish channel movement from final consumer sale.
Data Module
Potato Fresh Market Disappearance
Market objectfresh-channel potato movement
Primary measurevolume leaving producer/storage supply
Key dimensionsorigin, destination, variety, channel
Commercial usefresh-demand and marketing analysis
Reconciliationtransfers, repacking, downstream stocks
Compare withprices, promotions, remaining supply
Analysis
Why this matters
Fresh shipments can rise while final demand remains stable if distributors are building inventory ahead of a promotion or weather event. Movement into the channel and consumption out of it occur at different points.
Commercial interpretation should inspect destination stocks and channel mix. A surge in small retail bags has different implications from stronger foodservice or bulk wholesale movement.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for procurement, distributors, growers, retailers, and market analysts that need to track potatoes moving through fresh-market channels. Fresh-market disappearance measures volume sold or shipped for table, retail, wholesale, foodservice, and other nonprocessing uses during a defined period.
MassGain can organize movement by origin, destination, variety, grade, size, package, channel, and week while reconciling shipments with warehouse releases, terminal arrivals, retail activity, exports, and remaining stocks. Procurement can identify whether demand is broad or confined to one size or region. Distributors can plan replenishment. Growers can assess marketing pace. Analysts can compare fresh disappearance with prices, promotions, foodservice activity, and crop availability.
Shipment into a channel is not identical to final consumption. Product can accumulate in terminal, distributor, or retail inventory, and regrading or repacking can create duplicate records. MassGain documents the measurement point and removes known transfers and double counts. It does not assume every moved tonne is sold at full value. It provides a transparent view of how quickly fresh potatoes are leaving producer and storage supply and which products and destinations are driving the change.
Use Case
Fresh disappearance accelerates during a holiday month. MassGain shows retail shipments rose for small bags, but terminal inventories also built and foodservice movement stayed flat. A distributor increases promotional pack coverage while avoiding a broad category demand upgrade.
FAQs
What is fresh-market potato disappearance?
It is the volume moving into defined table, retail, wholesale, foodservice, or export fresh channels.
Why is shipment not the same as consumption?
Potatoes can build in distributor, terminal, retail, or customer inventory before final sale.
How does MassGain prevent duplication?
It traces transfers, repacking, arrivals, shipments, stocks, and channel boundaries across source systems.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.