Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Grower Benchmarking Database
A potato grower benchmarking database compares production, yield, quality, cost, price realization, storage, contract, and financial measures across matched peers. MassGain adds region, irrigation, variety, market channel, crop conditions, and price context so growers, processors, and lenders can separate structural differences from execution.
Market Data
How to read this market
A potato grower benchmarking database compares farm performance across matched peer groups using production, yield, quality, cost, price realization, storage, contract, and financial measures. Peer definitions should preserve region, irrigation, variety, market channel, crop year, and end use.
MassGain adds external potato-market context so growers, processors, and lenders can distinguish structural differences from operational performance.
Data Module
Grower benchmarking context
Peer groupregion and production system
Yieldtonnes and marketable output
Qualitygrade, solids, defects, and recovery
Costproduction and storage economics
Price realizationcontract or market outcome
Decision usefarm improvement, supplier development, and underwriting
Analysis
Why this matters
Benchmarking fails when unlike farms are compared directly. Irrigated processing acreage and rain-fed fresh production can have different cost, quality, and revenue structures even when total yield is similar.
MassGain helps normalize the market backdrop so relative performance is interpreted fairly. The analytical goal is to identify controllable gaps without confusing geography or market channel with execution.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for growers, grower organizations, processors, agricultural lenders, and advisers that need a consistent database for comparing potato-farm performance. A potato grower benchmarking database can organize production, yield, quality, cost, price realization, storage, contract, and financial measures across comparable regions, crop years, varieties, and business models. MassGain’s potato data suite adds the external market context needed to interpret those figures rather than ranking growers against one undifferentiated average.
A useful benchmark separates structural differences from execution. Irrigated processing acreage should not be compared directly with rain-fed fresh-market production, and a grower serving a premium specification may carry different costs and revenues from a commodity program. MassGain helps users align market channel, regional prices, crop conditions, and timing before examining relative outcomes.
Growers can use the database to identify cost or yield gaps, processors can evaluate program resilience and supplier development, and lenders can improve peer analysis during underwriting. MassGain does not disclose confidential farm records or replace audited financial data. It provides a governed framework for combining private grower information with independent potato-market evidence so comparisons are fairer, more explainable, and more useful for decisions.
Use Case
A processor reviews growers across three sourcing regions after a volatile season. Rather than comparing cost per acre alone, the team groups farms by irrigation, variety, contract structure, and intended plant. MassGain supplies regional price, crop, and quality context, while the processor adds private yield and delivery data. The benchmark identifies one group with strong tonnes but weak usable recovery and another with higher field cost but superior contract performance. Supplier-development work is targeted accordingly.
FAQs
What can a potato grower benchmarking database compare?
It can compare yield, quality, cost, price realization, storage, contract performance, and financial measures across matched peer groups.
Why are peer definitions important?
Region, irrigation, variety, market channel, contract structure, and end use can materially change farm economics.
Does MassGain require public disclosure of grower records?
No. Independent market context can be combined with private, permissioned farm data under the user’s governance.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.