Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Grower Financial Benchmarks
Potato grower financial benchmarks compare liquidity, leverage, repayment capacity, working capital, unit costs, and margins across matched farms. Regional crop and price context helps lenders and growers separate shared market pressure from farm-specific execution.
Market Data
How to read this market
Potato grower financial benchmarks compare farm financial performance using measures such as liquidity, leverage, debt-service capacity, operating expense, working capital per acre, cost per marketable tonne, storage exposure, and return on assets. The benchmark is meaningful only when peer farms share comparable region, irrigation, end use, contract structure, and production system.
Use the data to separate market-driven outcomes from grower-specific execution. Regional price, yield, quality, and storage context helps explain why two farms with similar financial ratios may face very different risk or why a weak result may be common to a whole production basin rather than one borrower.
Data Module
Grower financial benchmark context
Liquidityworking capital and cash-cycle measures
Leveragedebt and balance-sheet exposure
Repaymentdebt-service and fixed-charge coverage
Unit economicscost and margin per acre or tonne
Peer groupregion, irrigation, crop use, and contracts
Decision useunderwriting, benchmarking, and farm planning
Analysis
Why this matters
Peer matching is the central analytical issue. Seed growers, irrigated processing farms, and storage-heavy fresh operations can have structurally different working capital, asset intensity, and margin even in the same crop year.
Market context also prevents false attribution. If an entire region suffers quality loss, weaker margin may be largely exogenous; if one farm underperforms matched peers, cost structure, yield, storage, or execution deserves closer attention.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for potato growers, agricultural lenders, processors, advisers, and benchmarking teams that need financial reference points tailored to potato businesses. Potato grower financial benchmarks can include liquidity, leverage, working capital per acre, operating expense ratio, debt-service coverage, return on assets, cost per marketable tonne, storage exposure, and revenue by contract or market channel. MassGain’s potato data suite provides the regional crop and price context required to interpret those measures fairly.
A useful benchmark groups comparable farms rather than applying one industry average. Irrigated processing operations, rain-fed fresh-market farms, seed growers, and storage-heavy businesses can have very different cost structures and risk. MassGain helps align peer groups by region, variety, contract model, crop use, and production conditions, then distinguishes market-driven performance from farm-specific execution.
Growers can use the comparison to identify cost, liquidity, or yield gaps. Lenders can improve underwriting and annual reviews, while processors can support supplier-development programs. MassGain does not disclose private financial records, assign a credit rating, or replace audited statements. It supplies the independent potato-market evidence needed to make peer comparisons more relevant, explain why ratios differ, and avoid judging a grower without accounting for the physical market and production system surrounding the farm.
Use Case
A lender compares ten potato growers after a volatile season. MassGain separates them by irrigation, contract structure, and market channel. One group’s weaker margins are explained by regional quality losses, while two farms underperform peers despite similar conditions. The lender focuses follow-up on borrower-specific cost and liquidity issues rather than applying a broad downgrade.
FAQs
What can potato grower financial benchmarks include?
Liquidity, leverage, repayment capacity, cost, margin, working capital, yield, and storage measures are common.
Why must grower peer groups be matched?
Region, irrigation, crop use, contracts, variety, and storage materially change farm economics.
How does MassGain improve financial benchmarking?
It adds regional crop, price, quality, contract, and market-channel context.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.