Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Grower Price Benchmark by Region
A potato grower price benchmark by region is a farm-level reference for prices received or negotiated in a defined production area. MassGain preserves crop use, variety, grade, contract channel, crop period, delivery basis, and quality so growers, processors, and lenders can evaluate proposals against the physical market that actually surrounds them.
Market Data
How to read this market
A potato grower price benchmark by region is a farm-level market reference for prices received or negotiated in a defined production area. It should preserve crop use, variety, grade, contract channel, crop period, delivery basis, and quality requirements.
MassGain provides regional history and current physical-market context so growers, processors, and lenders can evaluate whether a proposed farm price is aligned with local supply and demand rather than a broad national average.
Data Module
Regional grower benchmark context
Regionproduction basin
Market channelfresh, processing, seed, or other
Variety and qualitycontract basis
Crop periodharvest and delivery window
Historical rangecomparable regional values
Decision usecontract, marketing, and revenue planning
Analysis
Why this matters
Grower prices can differ sharply between neighboring regions because processor competition, yield, quality, storage, and freight are not uniform. The lowest regional price is not automatically relevant to every contract.
MassGain helps establish the local market anchor while preserving the private adjustments that belong to each grower agreement.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for growers, processors, grower associations, and agricultural finance teams that need a regional reference for the prices growers receive or negotiate. A potato grower price benchmark by region helps users compare farm-level values without treating different varieties, grades, crop periods, contract channels, delivery terms, and quality requirements as equivalent. MassGain’s potato data suite provides historical and current regional context so a quoted grower price can be evaluated against the physical market that actually surrounds it.
For growers, the benchmark can support contract discussions, marketing decisions, and evaluation of storage or delayed-sale options. Processors can use it to test whether proposed grower adjustments are consistent with local supply, competing plant demand, and neighboring regions. Lenders may use the same reference when reviewing revenue assumptions or collateral, provided private contract and quality terms are still considered.
The goal is not to publish one correct price for every farm. MassGain helps users define the relevant region and market channel, examine the distribution behind the benchmark, and document adjustments for freight, quality, timing, and relationship-specific terms. This creates a more defensible starting point for negotiations and planning.
Use Case
A processing company receives grower renewal proposals from three regions. MassGain shows one region has tightened because of lower suitable supply and stronger competing demand, while another remains near its historical range. Procurement matches each proposal to the relevant regional grower benchmark and adjusts for variety, storage, delivery timing, and quality. The company accepts the supported increase in the tight region and reopens the outlying proposal elsewhere rather than applying one blended adjustment.
FAQs
What does a regional grower price benchmark represent?
It represents matched farm-level market values for a defined region, product, crop period, and commercial channel.
Why can grower prices differ between neighboring regions?
Yield, quality, processor demand, contract coverage, storage, freight, and competing uses can create regional differences.
Can the benchmark determine an individual contract price?
No. It provides an external reference that still requires adjustments for private terms, quality, timing, and delivery obligations.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.