Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Grower Price Realization
Potato grower price realization measures the actual average value received after contracts, sales mix, quality adjustments, storage, freight, and timing. Comparing it with a matched regional benchmark shows whether gaps come from basis, quality, contract structure, or marketing execution.
Market Data
How to read this market
Potato grower price realization measures the actual average value received after accounting for the grower’s mix of contracts and open-market sales, quality premiums and deductions, delivery timing, storage, freight responsibility, and product mix. It should be compared with a matched regional benchmark rather than a broad headline price.
Use the data to decompose the gap between realized value and the relevant market. This shows whether underperformance comes from quality, contract timing, storage, sales mix, or marketing execution and whether a premium reflects genuine quality or advantageous timing rather than simply a rising market.
Data Module
Price realization context
Realized valueactual average farm receipt
Benchmarkmatched region, product, and period
Sales mixcontract and open-market shares
Qualitypremiums, deductions, and grade effects
Timing and freightdelivery and responsibility differences
Decision usemarketing, contract, and revenue review
Analysis
Why this matters
A below-benchmark realization does not automatically imply poor selling. A grower may have fixed contracts that traded off upside for certainty, or quality and freight terms that differ from the benchmark basis.
The analytical value is in explaining the residual after those differences are normalized. If the gap remains, marketing or contract execution deserves scrutiny; if it disappears, the apparent underperformance was a basis mismatch rather than a commercial failure.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for potato growers, processors, agricultural lenders, grower organizations, and analysts that need to measure the price a grower actually realizes after contract and market adjustments. Potato grower price realization can differ from a published farmgate or benchmark price because of variety, grade, quality premiums and deductions, storage, delivery timing, freight responsibility, contract formulas, and the mix of fixed and open-market sales. MassGain’s potato data suite supplies the external regional reference needed to explain that difference.
The analysis can compare realized values with matched benchmarks, historical ranges, and available alternative outlets. This helps users determine whether a lower realization reflects product quality, contract timing, regional market conditions, or weak commercial execution. It can also show when a grower secured a premium through stronger quality, storage, or market timing rather than simply benefiting from a rising market.
Growers can use the measure in marketing reviews, processors in contract and supplier analysis, and lenders in revenue assessment. MassGain does not disclose private contract details or determine whether a transaction was fair. It provides a transparent physical-market framework for normalizing prices, separating market movement from farm-specific outcomes, and identifying where contract structure, quality, or marketing decisions materially affected realized revenue.
Use Case
A grower’s average sale price appears below the regional benchmark. MassGain aligns the comparison by variety, crop period, delivery basis, and quality and shows that most of the gap comes from storage and defect deductions, not weak market timing. The grower changes storage and grading practices rather than renegotiating the benchmark formula alone.
FAQs
What is potato grower price realization?
It is the actual average value received after product mix, quality, timing, freight, and contract adjustments.
Why can realization differ from a benchmark?
Benchmarks may not include the grower’s exact variety, quality, delivery terms, deductions, or sales mix.
How does MassGain explain the gap?
It normalizes market, product, region, timing, contract, and quality differences.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.