Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Grower Selling Intentions
Potato grower selling intentions record stated plans for uncommitted potatoes by volume, target price, delivery window, storage condition, contract coverage, cash needs, and confidence. Buyers and growers can compare those intentions with actual inventory, regional benchmarks, and later transactions without treating a plan as a firm offer.
Market Data
How to read this market
Potato grower-selling-intention data records stated plans for uncommitted potatoes by volume, target price, delivery window, storage condition, contract coverage, cash needs, market channel, and respondent confidence. The market object is potential future selling supply, not a firm offer.
Use the data to segment intentions by region, variety, storage age, and horizon and compare them with inventory, regional benchmarks, crop conditions, and later transactions. Track how stated plans change as quality, cash flow, storage cost, and market prices evolve.
Data Module
Potato Grower Selling Intentions
Market objectstated uncommitted selling plan
Primary fieldsvolume, timing, target, confidence
Key dimensionsregion, variety, storage, coverage
Commercial usefuture-supply sentiment
Behavior contextcash, quality, storage, price
Compare withactual later sales and inventory
Analysis
Why this matters
Intended supply can disappear if growers revise target prices, quality deteriorates, or contracts emerge, while reluctant sellers can enter quickly under cash or storage pressure. Intentions therefore have option-like rather than executable value.
Commercial interpretation should weight plans by confidence and physical inventory. A large stated spring volume is weak evidence if few respondents hold specification-ready uncommitted potatoes.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for growers, producer groups, processors, and market-intelligence teams that need to understand when and how growers expect to market uncommitted potatoes. Selling intentions can indicate potential future supply, but they are not firm offers. MassGain helps users organize stated volume, target price, delivery window, storage condition, contract coverage, cash needs, and respondent confidence by region and product.
A grower may intend to hold potatoes for spring but change course if quality deteriorates, storage costs rise, cash flow tightens, or a processor offers an attractive contract. MassGain compares survey responses with inventory, regional benchmarks, crop conditions, storage age, and later selling behavior. Growers can understand how peer intentions may affect competition and timing. Processors can assess whether apparent later-season availability is broad, specification-ready, and realistically priced.
MassGain does not treat intentions as executable supply or disclose confidential individual positions. It provides a qualified behavioral signal that can be segmented by variety, market channel, and horizon and evaluated against physical evidence. This helps users identify where potential selling pressure or withholding may develop without assuming every stated plan will become a transaction.
Use Case
A regional processor hears that growers are holding potatoes for higher spring prices. MassGain’s survey shows only a small group has meaningful uncommitted high-quality inventory, while most stated sellers need prices above replacement economics. Procurement secures a limited option instead of assuming broad later availability.
FAQs
What are grower selling intentions?
They are stated plans or preferences about timing, volume, price, and market channel for uncommitted potatoes.
Are intentions the same as offers?
No. Plans can change with price, quality, storage, cash flow, weather, and contract opportunities.
How does MassGain make the signal useful?
It segments growers by region, product, inventory, timing, confidence, and actual subsequent behavior.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.