Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Human Consumption Data
Potato human consumption data measures or estimates potatoes and potato products used for food within a population and period. MassGain separates fresh, frozen, chip, and dehydrated forms and connects consumption with population, retail and foodservice channels, processing output, trade, and prices to reveal changes in end-demand mix.
Market Data
How to read this market
Potato Human Consumption Data measures or estimates potatoes and potato products used for food within a defined population and period. The object should preserve geography, methodology, per-capita versus total basis, and product form such as fresh, frozen, chips, or dehydrated products.
Use consumption data with population, retail and foodservice channels, processor output, trade, prices, and historical trends. Product mix matters because shifts from fresh potatoes to frozen fries can change raw-material and processing demand even if total food consumption is stable.
Data Module
Potato Human Consumption Monitor
Geographypopulation or market
Measuretotal or per-capita use
Productfresh and processed forms
Channelretail and foodservice
Contextpopulation, prices, trade
Decision useend-demand analysis
Analysis
Why this matters
Stable total consumption can conceal major shifts among fresh, frozen, chip, and ingredient channels. Those shifts matter because they use different plants, conversion rates, varieties, and supply chains. Market interpretation should follow the product mix, not only the aggregate food volume.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for processors, foodservice planners, retailers, economists, and market analysts that need potato human consumption data. Human consumption estimates the quantity of potatoes and potato products available or used for food, often expressed per capita or in total volume. MassGain helps users understand the product scope, geography, period, methodology, and whether the measure reflects direct consumption, apparent availability, or survey-based behavior.
The total can change because of population, menu trends, product substitution, foodservice activity, retail demand, waste, trade, or statistical revisions. Fresh potatoes, frozen fries, chips, and dehydrated products also have different raw-potato conversion requirements, so product mix matters. MassGain connects consumption data with processor output, retail and foodservice channels, prices, trade, and historical trends. Procurement teams can improve demand assumptions, processors can assess product-category growth, and researchers can distinguish durable consumption shifts from temporary inventory or reporting effects. The result is a demand view that links what people consume with the potato supply, processing capacity, and product markets required to serve that consumption.
Use Case
Per-capita potato consumption appears stable, but MassGain shows demand is shifting from fresh potatoes toward frozen foodservice products. A processor raises its fry-market outlook while a packer keeps total category growth flat and revises its product-mix assumptions rather than forecasting broad volume expansion.
FAQs
What does potato human consumption data measure?
It measures or estimates potatoes and potato products used or available for food within a defined population and period.
Why does product mix matter?
Fresh, frozen, chip, and dehydrated products require different raw-material volumes, plants, and supply chains.
How does MassGain interpret consumption trends?
It connects consumption with population, channels, products, prices, trade, processing, and historical patterns.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.