Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Import Unit Value
Potato import unit value is reported import value divided by imported quantity for a defined product, origin, and period. MassGain helps analysts decompose product mix, currency, origin, freight, duties, and seasonality before comparing the customs average with supplier or domestic prices.
Market Data
How to read this market
Potato Import Unit Value is reported import value divided by imported quantity for a defined potato or potato-product classification, origin, and period. It is an average customs measure and should not be treated as a directly executable supplier price.
Use it to screen changes in import economics, then normalize for product mix, origin, currency, season, freight basis, duties, and reporting units. Compare with domestic benchmarks and qualified landed cost before drawing conclusions about supplier pricing.
Data Module
Potato Import Unit Value Monitor
Productmatched customs classification
Originsupplying country
Reporterimporting market
Measuresimport value and quantity
Normalizemix, currency, freight, duties
Decision uselanded-cost screening
Analysis
Why this matters
Import unit value can fall because lower-value products or origins gained share even when like-for-like supplier prices are unchanged. Currency and freight terms can move the average as well. The useful interpretation decomposes the customs average before comparing it with domestic or supplier benchmarks.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for trade analysts, procurement teams, importers, and finance users that need to interpret potato import unit value. Import unit value is usually calculated from declared trade value divided by reported quantity, offering a broad indication of the average value of imported potatoes or potato products. MassGain helps users preserve the reporting country, origin, product code, period, currency, and unit so the figure is not mistaken for a directly executable purchase price.
Unit values can move for reasons unrelated to like-for-like market pricing. A lower figure may result from a shift toward bulk fresh potatoes, lower-value product formats, favorable currency movement, or a new origin rather than a true decline in comparable supplier prices. A higher value may reflect premium varieties, processed products, freight, or a temporary change in mix. MassGain separates quantity, value, product composition, origin, seasonality, and currency and connects the result with domestic prices, duties, freight, and buyer specifications. Procurement can use the metric as a screening signal, while analysts can investigate trade-price trends without overstating precision. The result is a properly qualified average that supports landed-cost and competitive analysis.
Use Case
An importer sees the reported unit value of frozen potato imports fall 12% and assumes foreign suppliers have become cheaper. MassGain shows the decline is driven by a shift toward lower-value product formats and a stronger domestic currency. After normalizing product mix, origin, freight, and duties, procurement finds comparable landed costs are nearly unchanged.
FAQs
What is potato import unit value?
It is the reported import value divided by the corresponding imported quantity for a defined product and period.
Is import unit value the same as a supplier quote?
No. It is an average customs measure that can be affected by product mix, currency, freight, and reporting.
How does MassGain improve unit-value analysis?
It separates origin, product, quantity, currency, season, duties, and landed-cost effects.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.