Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Landed Cost
Potato landed cost is the full economic cost of getting a defined potato product to a specified receiving point. MassGain normalizes regional potato values and adds the logistics and loss layers needed to compare suppliers or origins on cost per usable delivered unit.
Market Data
How to read this market
Potato landed cost is the total cost of getting potatoes or potato products to a specified receiving point. It typically combines origin or supplier price with freight, fuel or accessorials, import charges where applicable, packaging, handling, shrink, and other costs that are required before the buyer can use or resell the product.
MassGain can normalize landed cost across origins, suppliers, product forms, and delivery windows using consistent regional potato benchmarks. Buyers can compare the real economics of alternatives rather than selecting the lowest headline origin price.
Data Module
Potato landed-cost context
Origin valuefarm, plant, or supplier price
Freighttransport to receiving point
Trade costsduties or border charges where relevant
Handlingpackage, warehouse, and receiving expense
Lossshrink and quality-adjusted usable volume
Decision usesourcing and supplier comparison
Analysis
Why this matters
Landed cost can reverse the apparent ranking of suppliers. A cheap distant origin may become expensive after freight and shrink, while a higher local quote can deliver lower usable cost and better service.
MassGain helps keep commodity and logistics layers separate. That makes it clear whether a sourcing advantage comes from cheaper potatoes, a stronger lane, better quality, or some combination.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for potato distributors, wholesalers, processors, importers, and procurement teams that need to calculate the full economic cost of potatoes at the point where they are ready for use or resale. Potato landed cost combines the origin or supplier price with freight, fuel, handling, packaging, accessorials, duties and brokerage where relevant, insurance, storage, shrink, quality adjustments, and receiving costs. Meaningful comparison requires consistent product, grade, package, origin, destination, and timing.
MassGain’s potato data suite anchors the commodity component to matched regional benchmarks and provides historical supply and price context. This helps users see when a lower origin quote becomes more expensive after logistics, when a nearby premium creates better usable economics, or when a delivered increase is driven by freight rather than potatoes. Internal teams can add negotiated lane rates, inspection results, service requirements, and expected recovery.
The analysis supports supplier bids, branch allocation, customer pricing, import decisions, and should-cost reviews. MassGain does not provide binding freight or customs quotes and does not certify product quality. It provides the independent physical-market framework needed to compare total cost per usable unit, isolate which component changed, and choose the source that delivers the best economic result at the actual destination.
Use Case
A wholesaler compares Idaho and Colorado russet offers for three warehouses. Idaho has the lower origin price, but MassGain and company lane data show Colorado produces the lower landed cost for two eastern destinations after freight, shrink, and handling. Procurement splits the award by branch rather than selecting one national source.
FAQs
What belongs in potato landed cost?
Origin price, freight, fuel, handling, packaging, duties, brokerage, insurance, storage, shrink, and receiving may all contribute.
Why use cost per usable unit?
Quality loss, shrink, and recovery can make a lower nominal price more expensive in practice.
How does MassGain support landed-cost analysis?
It supplies matched regional potato benchmarks and market context so logistics and supplier charges can be evaluated separately.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.