Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Marketing Year Average Price
Potato marketing year average price summarizes values across a defined crop marketing period, often with volume weighting. MassGain helps users compare the average with monthly prices, contracts, storage, and actual sales timing so it remains a historical anchor rather than a current executable quote.
Market Data
How to read this market
Potato Marketing Year Average Price summarizes prices across the defined period in which a potato crop is marketed, often with volume weighting. The object should retain geography, market stage, crop use, weighting method, and the marketing-year definition so the average is comparable across periods.
Use the average as a historical anchor rather than a current executable price. Compare it with monthly or seasonal prices and with the user's actual sales or purchase timing, because harvest sales, stored-crop premiums, contracts, and spot transactions can contribute very differently to the reported mean.
Data Module
Potato Marketing Year Average Monitor
Perioddefined marketing year
Geographyrelevant region or market
Productcrop use and specification
Weightingvolume or source methodology
Comparisonmonthly and seasonal prices
Decision usehistorical benchmarking
Analysis
Why this matters
An annual average can move even when the price experienced by a particular grower or buyer does not. Volume weighting and the timing of transactions matter: a late-season premium can lift the average while a harvest-focused seller never realizes it. The measure is most useful when exposure is timing-matched.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for procurement teams, processors, growers, lenders, and finance analysts that need to understand the potato marketing year average price. A marketing-year average summarizes prices across the period in which a crop is sold or used, often with volume weighting. MassGain helps users identify the geography, market stage, crop use, weighting, and reporting methodology behind the figure.
The average is useful for long-term comparison, but it can obscure the timing that determines actual revenue or cost. Harvest sales, stored-crop premiums, contracts, spot transactions, and regional shortages may contribute differently. A grower or processor whose volume is concentrated in one period may experience a result far from the average. MassGain compares the annual measure with monthly or seasonal prices, sales volumes, crop conditions, storage, and user-specific contract timing. Procurement can use it as a historical anchor, lenders can test borrower assumptions, and analysts can examine trends without mistaking the average for a current executable price. The result is a properly qualified summary benchmark that retains the commercial timing behind the number.
Use Case
A grower budget uses the prior marketing-year average price, but MassGain shows the average was lifted by late-season sales while the grower's contract delivers at harvest. The lender replaces the headline assumption with a timing-matched regional price and produces a more realistic cash-flow forecast.
FAQs
What is a marketing-year average potato price?
It is a summary price across a defined crop marketing period, often weighted by sales volume.
Why can realized price differ from the average?
Region, sales timing, contract mix, quality, storage, and volume weighting may differ.
How does MassGain apply the average?
It uses the measure as historical context and compares it with period-specific prices and actual exposure.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
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Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.