Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Menu Penetration Data
Potato menu penetration data measures how widely defined potato items appear across restaurant menus, concepts, locations, and dayparts. QSR and processor teams can compare item presence with traffic, servings, promotions, distributor movement, and actual demand velocity.
Market Data
How to read this market
Potato menu-penetration data measures how widely fries, hash browns, tots, mashed potatoes, wedges, loaded items, or other potato formats appear across restaurant menus. The market object is item presence by chain, segment, geography, daypart, product form, and observation date.
Use the data to identify emerging applications and compare menu adoption with traffic, servings, promotions, distributor movement, and processor orders. Panel coverage and item duration should remain explicit.
Data Module
Potato Menu Penetration Data
Market objectrestaurant potato-item presence
Primary measuresmenu penetration and item coverage
Key dimensionschain, segment, geography, daypart
Commercial usemenu-trend and product analysis
Contextproduct form, promotion, observation date
Compare withtraffic, servings, processor demand
Analysis
Why this matters
Higher menu penetration does not guarantee higher potato consumption. A low-volume limited-time item can appear broadly while one high-volume chain drives more physical demand with a narrower menu.
Commercial interpretation should pair presence with velocity, duration, serving size, and chain scale.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for QSR and restaurant procurement teams, processors, distributors, and market analysts that need potato menu penetration data. Menu penetration measures how widely potato items appear across restaurant menus, concepts, locations, or dayparts. MassGain helps users distinguish broad category presence from the frequency, prominence, and volume relevance of specific items such as fries, hash browns, tots, mashed potatoes, wedges, or loaded products.
The suite can organize menu listings by restaurant segment, chain, geography, daypart, product form, preparation, price point, and observation date. Procurement can monitor whether new potato applications are expanding. Processors can identify which cuts or formats are gaining adoption. Distributors can anticipate package and inventory needs. Analysts can compare menu presence with traffic, sales, servings, promotions, and processor orders.
Penetration alone does not equal consumption. A product may appear on many menus but sell infrequently, while one high-volume chain can drive substantial demand with a narrow menu. MassGain documents panel coverage and links menu data with downstream volume signals. It does not claim complete coverage of every restaurant. It provides a structured market-intelligence view that helps teams identify emerging uses, validate demand narratives, and translate menu change into realistic potato-market implications.
Use Case
A processor notices loaded potato items appearing on more casual-dining menus and considers adding a specialty line. MassGain shows penetration has risen, but sales are concentrated in limited-time offers with modest repeat rates. The processor pilots flexible production rather than committing permanent capacity.
FAQs
What is potato menu penetration?
It is the share of measured restaurant menus, concepts, or locations featuring defined potato items.
Does higher penetration guarantee more volume?
No. Item sales, serving size, traffic, duration, and chain scale determine physical demand.
How does MassGain add commercial context?
It links menu presence with price, promotions, traffic, servings, distributor movement, and processor orders.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.