Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Menu Price Elasticity
Potato menu price elasticity estimates how demand for a potato item responds to price while accounting for traffic, promotions, bundles, substitutes, geography, and channel. Restaurant teams can test pass-through and margin scenarios without assuming one universal response.
Market Data
How to read this market
Potato menu-price-elasticity data estimates how demand for fries or other potato items changes when menu price changes, controlling where possible for traffic, promotions, bundles, substitutes, geography, channel, and customer segment. The market object is the item-level price-and-volume relationship.
Use the data to test supplier-cost pass-through, bundle design, and regional pricing scenarios. Separate item price from portion or mix changes and compare results across comparable restaurant conditions.
Data Module
Potato Menu Price Elasticity
Market objectitem price-demand relationship
Primary measuresprice change and unit response
Key dimensionsitem, market, channel, customer segment
Commercial usemenu-pricing and demand analysis
Controlstraffic, bundles, promotions, competitors
Compare withfood cost and margin
Analysis
Why this matters
Elasticity is not a fixed potato-category constant. Customer income, competitors, bundles, traffic, product quality, and channel can change demand response materially.
Commercial interpretation should use matched tests and local context before converting a historical price response into a national volume forecast.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for QSR and restaurant procurement, pricing, finance, and menu-strategy teams that need to understand potato menu price elasticity. Elasticity estimates how customer demand for fries or other potato items changes when menu price changes, accounting for traffic, promotions, substitutes, meal bundles, and customer segment. MassGain helps users connect that demand response with food cost and raw-potato exposure.
The suite can compare item price, units sold, attachment rate, check size, channel, daypart, geography, and promotion across time. Procurement can determine whether a higher supplier cost can be passed through without disproportionate volume loss. Menu teams can compare standalone price changes with bundle or size adjustments. Finance can model margin and traffic effects. Processors can understand how customer pricing may influence case demand.
Observed elasticity is not a fixed universal number. Competitor pricing, income, convenience, weather, menu placement, and product quality can change the response. MassGain does not prescribe consumer prices or guarantee behavior. It provides a transparent analytical framework that controls for major confounding factors and connects menu decisions with restaurant margin, distributor demand, processor orders, and physical potato requirements.
Use Case
A QSR chain considers raising the price of large fries by 8%. MassGain compares prior market tests, attachment rates, bundle substitutions, competitor prices, and traffic and estimates a larger volume decline in value-oriented regions. The chain uses a smaller regional increase and adjusts bundle pricing instead of applying one national move.
FAQs
What is potato menu price elasticity?
It measures how demand for a potato menu item changes in response to a price change.
Why can elasticity vary by market?
Income, competitors, bundles, traffic, channel, product quality, and customer segment can change response.
How does MassGain support pricing analysis?
It links menu price with units, attachment, traffic, promotions, competitors, food cost, and supply exposure.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.