Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Merchant Price Survey
Potato merchant price survey data standardizes observations from merchants and handlers by product, geography, quality, unit, timing, basis, volume, and evidence type. Analysts can remove duplicates, flag outliers, measure contributor coverage, and build transparent ranges without blending trades with non-executed indications.
Market Data
How to read this market
Potato merchant-price-survey data collects comparable price observations from merchants, handlers, and other active intermediaries. The market object is the survey response by product, geography, quality, unit, timing, commercial basis, volume, and observation type such as completed trade, bid, offer, assessment, or estimate.
Use the data to standardize units and terms, remove duplicate reports, flag outliers, measure respondent coverage, and build ranges or indices under a disclosed methodology. Keep completed transactions analytically distinct from non-executed indications.
Data Module
Potato Merchant Price Survey
Market objectstandardized merchant observation
Primary fieldsprice, type, volume, period
Key dimensionsproduct, geography, quality, basis
Commercial useprice-range and benchmark construction
Governanceduplicates, outliers, contributor coverage
Compare withtransaction evidence and market depth
Analysis
Why this matters
Survey quality depends more on comparability and contributor balance than on the number of responses. A frequent respondent can dominate the result, while duplicate reporting of one transaction can create false market depth.
Commercial interpretation should disclose the evidence mix and thin periods. A survey range is most defensible when users can see how bids, offers, and trades contributed to it.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for analysts and market researchers that need to collect comparable potato price observations from merchants, handlers, and other active intermediaries. A merchant price survey can improve visibility in fragmented physical markets, but the questionnaire and methodology must distinguish product, geography, quality, unit, timing, commercial basis, and observation type.
MassGain can standardize responses across varieties, grades, packages, delivery terms, and currencies. It records whether each value is a bid, offer, completed trade, assessment, or respondent estimate; the associated volume; and the period represented. The platform can detect duplicate reports of the same transaction, flag outliers for review, measure respondent coverage, and preserve confidentiality. Analysts can build ranges or indices without blending unlike observations or allowing one frequent contributor to dominate the result.
MassGain does not claim that a voluntary survey captures every bilateral transaction. It provides the transparent collection and validation framework needed to make merchant evidence reproducible and appropriately qualified. Researchers can document who the survey covers in aggregate, how observations were selected, and how thin or missing periods were handled before using the output in reports, benchmarks, or contracts.
Use Case
A research group surveys merchants on weekly fresh-potato prices. MassGain standardizes varieties, package sizes, freight basis, and observation status, then removes duplicate reports of the same transaction. The final range is narrower and more defensible than the raw survey average.
FAQs
What should a merchant price survey collect?
It should collect product, geography, unit, quality, timing, commercial basis, volume, and observation type.
Should bids and completed trades be combined?
Only under a disclosed methodology; they represent different levels of market evidence.
How does MassGain protect survey quality?
It standardizes responses, checks duplicates and outliers, tracks coverage, and preserves confidentiality.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.