Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Procurement Price Benchmark
Potato procurement price benchmark data helps restaurant and QSR buyers compare supplier quotes, contract renewals, and cost changes against observable physical-market conditions. MassGain combines potato pricing, regional supply, historical context, and market-risk signals to help procurement teams distinguish broad commodity movement from supplier-specific pricing and make better-supported sourcing decisions.
Market Data
How to read this market
A potato procurement price benchmark gives buyers an independent reference point for testing supplier quotes, contract renewals, and cost movements against the physical market. The useful benchmark is not a single generic potato number: it should preserve the region, product, grade, end use, unit, reporting date, and commercial basis behind each observation so procurement can compare like with like.
MassGain connects those price observations with crop conditions, storage, processing demand, freight, regional availability, and historical ranges. That allows procurement teams to distinguish a broad market move from a supplier-specific increase and to see whether a proposed adjustment is directionally consistent with the underlying potato market.
Data Module
Procurement benchmark context
Current benchmarklatest qualifying physical-market observation
Historical rangecurrent value versus recent and seasonal history
Regional comparisonmajor producing and sourcing regions
Market basisproduct, grade, unit, package, and delivery terms
Cost driverscrop supply, storage, processor demand, freight, and availability
Decision signalwhether current supplier pricing is aligned, above, or below observable market movement
Analysis
Why this matters
A procurement benchmark is most valuable when it explains the gap between the commodity market and the price a buyer is actually being asked to pay. Raw potato values may rise while frozen-fry contract pricing moves less because processors are covered, or supplier quotes may increase faster than the physical market because freight, energy, labor, packaging, or margin pressure is being passed through at the same time. The reverse can also occur when abundant crop supply fails to translate immediately into lower finished-product pricing because contracts and processor inventories delay transmission.
For procurement, the question is therefore not simply whether potato prices are up or down. It is whether the magnitude and timing of a supplier’s proposed change are consistent with observable market movement after accounting for specification, geography, processing, and delivery basis. MassGain’s role is to make that comparison explicit, giving buyers evidence for negotiation without pretending that a physical-potato benchmark is identical to the final delivered cost of fries or other potato products.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for restaurant and QSR procurement teams that need an independent reference point when evaluating potato, frozen-fry, or potato-based menu input costs. A potato procurement price benchmark gives category managers a structured way to compare supplier quotes, contract renewals, and regional price movements without relying entirely on a vendor’s own explanation of the market. MassGain’s potato data suite helps the team separate broad commodity pressure from supplier-specific changes, identify whether a proposed increase is directionally consistent with the market, and prepare a more credible negotiation position.
The benchmark is especially useful when procurement must translate raw potato-market signals into decisions that matter at the restaurant level: whether to lock a contract, reopen a bid, adjust sourcing mix, or escalate an increase for finance approval. Historical comparisons can show how current pricing sits relative to prior seasons, while market notes add context around crop conditions, processing demand, freight, storage, and regional supply. Used together, these tools help procurement document its assumptions, challenge unsupported increases, and explain cost movements to finance, operations, and leadership in a common language. The goal is not to replace supplier relationships, but to make those conversations more evidence-based and commercially disciplined.
Use Case
A national burger chain receives a proposed 7% increase on frozen-fry pricing for the next contract period. The category manager compares the supplier’s quote with MassGain’s potato benchmark, reviews the relevant regional and historical trend, and finds that underlying potato values have risen but not enough to explain the full increase. Procurement uses that evidence to request a cost bridge, negotiate a smaller adjustment, and document the final decision for finance.
FAQs
What does a potato procurement price benchmark measure?
It provides an independent reference for comparing current potato-related procurement costs across time, regions, or market conditions.
Can the benchmark be used in supplier negotiations?
Yes. It can help procurement test whether a proposed price change is consistent with observable market movement and request better supporting detail.
Does MassGain replace supplier quotes or contracts?
No. It adds outside market context so teams can evaluate quotes and contract terms more confidently.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.