Potato Market Intelligence

Potato Producer Sales Value

Potato producer sales value measures the monetary value of growers' potato sales rather than profit. Growers, processors, and lenders can decompose revenue into price, volume, quality, timing, and mix and then compare it with production, storage, and input costs.

Market Data

How to read this market

Potato producer sales value is the monetary value of potato sales made by producers under a defined region, crop period, product category, market stage, and currency. The object combines sold quantity and realized price and should retain contract versus open-market mix and quality adjustments.

Use sales value with marketable production, producer prices, sold volume, storage, and input costs. Decompose changes into price, quantity, quality, timing, and product mix rather than treating gross revenue as profit.

Data Module

Potato Producer Sales Value

ObjectMonetary value of producer potato sales
DimensionsRegion, product, crop period, market stage
DriversPrice, sold volume, quality, mix
Commercial useGrower revenue and credit analysis
ComparisonProduction, input costs, storage
WatchpointGross sales value is not farm margin
Analysis

Why this matters

Producer sales value matters because it captures both price and physical marketing performance. A smaller crop can still generate higher sales value if scarcity lifts realized prices, while a good crop can disappoint if quality or pricing is weak.

For credit and sourcing decisions, gross value must be paired with costs and marketable yield. Higher revenue does not necessarily mean stronger cash generation when production, storage, or financing expenses rise at the same time.

Signal 01

Usable Crop Uncertainty Index

UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.

Preview data
Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Illustrative value until the live UCUI endpoint is connected.

Understand uncertainty. Anticipate risk. Act earlier.

UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.

WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
See Today’s MPI ↓
The MassGain Daily

Today’s market analysis.

A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.

Signal 02

MassGain Potato Index

Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.

Preview data
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Illustrative presentation until the live MPI endpoint is connected.

Price discovery for the physical potato market

MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.

Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
See Today’s MSR ↓
Signal 03

MassGain Spot Reference

An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.

Illustrative only
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
Not a current market reference. This value is included only to preview the MSR presentation.

A trusted benchmark for pricing, contracts, and risk

MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.

ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
Explore MassGain Access ↓
The MassGain Product Ladder

From insight to intelligence to action

Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.

1

Content

Original research, commentary, aggregated news, and market updates.

  • What matters right now?
  • What is happening out there?
2

UCUI™

Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.

  • Understand uncertainty
  • Anticipate risk
  • Act earlier
3

MPI™

MassGain Potato Index: independent physical-pricing intelligence and trend analysis.

  • Price discovery
  • Regional trends
  • Procurement planning
4

MSR™

MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.

  • Contracts
  • Negotiations
  • Risk models

Content + UCUI + MPI + MSR + API access

Get historical series, regional detail, constituent data, exports, alerts, and direct data access.

Overview

Who is this for?

This page is for growers, processors, lenders, economists, and procurement teams that need to understand the value of potatoes sold by producers. Potato producer sales value combines the quantity sold with the prices received under a defined geography, crop period, product category, and market stage. MassGain helps users separate nominal revenue growth from changes in physical volume, product mix, quality, contracts, and regional pricing.

Producer sales value can rise during a smaller crop if prices increase, or fall despite good yields when marketable quality, timing, or realized prices weaken. The figure may also reflect different proportions of processing contracts, fresh-market sales, seed, or specialty products. MassGain places sales value beside production, marketable output, sold quantities, farm prices, storage, and historical trends. Growers can benchmark revenue conditions, processors can assess supplier economics, and lenders can test cash-flow assumptions without treating gross sales as profit. The platform also helps identify whether value is broadly distributed across regions and products or concentrated in a temporary scarcity event. The result is a clearer producer-revenue measure that explains whether change came from price, volume, quality, timing, or mix and how much of that value is likely to persist.

Use Case

A lender sees producer potato sales value reach a record and assumes farm liquidity has improved. MassGain shows that the increase was driven mainly by higher prices during a lower-yield crop, while storage and input expenses also rose. The lender keeps a conservative margin assumption and requests updated cost and marketable-yield data.

FAQs

What does potato producer sales value represent?

It represents the monetary value of defined potato sales made by producers during a stated period.

Can sales value rise when crop volume falls?

Yes. Higher realized prices or a richer product mix can offset lower sold volume.

Does producer sales value equal profit?

No. Production, storage, financing, labor, and other costs must still be deducted.

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and market-analysis needs.

Data and Methodology

Professional market-data standards

MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.