Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Producer Share of Retail Price
The potato producer share of retail price view converts farm-level value into the matched retail unit and expresses it as a percentage of shelf price. Growers, procurement, and analysts can compare the share through time while keeping pack-out, shrink, packaging, freight, wholesale, distribution, and promotions separate from profit.
Market Data
How to read this market
Potato producer-share-of-retail-price data estimates the farm-level value contained in a matched consumer potato unit as a percentage of the shelf price. The market object is the normalized share by region, variety, grade, package, period, and saleable weight.
Use the data to track whether producer value is keeping pace with retail prices and to compare crop cycles or channels after accounting for pack-out, shrink, processing, packaging, freight, wholesale, distribution, and promotion.
Data Module
Potato Producer Share of Retail Price
Market objectproducer share of shelf value
Primary measurefarm value / retail selling price
Key dimensionsregion, product, package, period
Commercial usevalue-chain analysis
Adjustmentspack-out, shrink, units
Compare withintermediate costs and historical share
Analysis
Why this matters
The producer share can decline even while farm prices rise if downstream costs or retail prices rise faster. The remaining share is not automatically downstream profit.
Commercial interpretation should use the measure as a normalized price-chain indicator. It becomes most informative when paired with evidence on packing, freight, distribution, and promotion.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for procurement teams, producer organizations, analysts, and policy stakeholders that need to estimate the producer share of a potato retail price. The measure expresses the farm-level value contained in a consumer unit as a percentage of the shelf price. MassGain helps users build the comparison from matched products and avoid treating the result as a direct measure of profit or fairness.
The suite aligns farmgate and retail prices by region, variety, grade, package, period, and saleable weight. It can account for pack-out loss, shrink, processing, and unit conversion and place the resulting share beside packaging, freight, wholesale, distribution, promotion, and retail costs. Procurement can explain how upstream and downstream prices are related. Producer groups can monitor whether farm value is keeping pace with consumer prices. Analysts can compare channels and crop cycles.
The producer share can fall even when farm prices rise if retail prices rise faster, and it can increase during temporary retail promotions or shortages. MassGain does not assign a correct share or infer private margins without evidence. It provides a transparent price-chain calculation that supports informed discussion and historical benchmarking.
Use Case
A buyer is asked why growers receive a small share of a retail bag price. MassGain converts farmgate values into the saleable bag equivalent, accounts for pack-out and shrink, and separates packaging, freight, and distribution. The resulting share is used in supplier discussions without claiming the remainder is retailer profit.
FAQs
How is the producer share calculated?
Divide the matched farm value contained in a retail unit by that unit’s retail selling price.
Why is the remaining share not pure downstream profit?
Packing, shrink, storage, freight, wholesale, distribution, labor, promotions, and retail costs remain.
How does MassGain improve the estimate?
It aligns product, region, package, timing, saleable weight, pack-out, and intermediate cost context.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.