Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Realized Farm Price
Potato realized farm price is the average value actually received after contracts, spot sales, product mix, quality adjustments, storage, freight, and timing. Comparing it with a matched regional market helps explain revenue outcomes without confusing basis differences with selling performance.
Market Data
How to read this market
Potato realized farm price is the average value actually received by a grower after accounting for contract and spot sales, variety, grade, quality adjustments, storage, delivery timing, freight responsibility, and sales mix. The market reference used for comparison should match the same region, crop period, and commercial channel.
Use the data to explain why realized revenue differs from a farmgate or benchmark series. Separating fixed contracts, open sales, premiums, deductions, and timing turns the realized price into a useful measure of commercial outcome rather than a simple number above or below the market.
Data Module
Realized farm price context
Actual receiptsweighted average value received
Benchmarkmatched region, product, and crop period
Coveragefixed contract versus open-market sales
Qualitypremiums and deductions
Timing and freightdelivery and responsibility effects
Decision userevenue, marketing, and lender review
Analysis
Why this matters
A realized price can lag a rising spot market for perfectly rational reasons. Fixed contracts trade some upside for certainty, and storage or quality deductions can alter the final receipt even when the market benchmark is strong.
The useful question is whether the realized result is explainable after basis, product mix, and contract structure are normalized. Only the remaining unexplained gap should be attributed to marketing execution or bargaining performance.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for potato growers, processors, agricultural lenders, grower organizations, and analysts that need to understand the price actually received at the farm level. A potato realized farm price reflects the value of potatoes sold after considering the grower’s mix of contracts and open-market sales, variety, grade, quality premiums or deductions, delivery timing, storage, freight responsibility, and unit. MassGain’s potato data suite provides the regional and historical benchmarks needed to interpret that realized result.
A realized price can differ materially from a headline market average. The grower may have fixed prices negotiated earlier, sell into several channels, incur quality deductions, or earn premiums for specification and timing. MassGain helps users normalize those factors and compare the outcome with matched regional markets rather than an unrelated national series.
Growers can use the analysis in marketing and contract reviews, processors to evaluate supplier economics, and lenders to test revenue assumptions. MassGain does not reveal private transactions or determine whether an individual price was fair. It provides a transparent physical-market framework for separating market movement from sales mix, quality, timing, and contract effects and for understanding how farm-level price realization translates into revenue and repayment capacity.
Use Case
A grower reports a realized price below the regional average despite a strong market. MassGain separates fixed contract volume, later spot sales, quality deductions, and freight terms. The analysis shows the apparent gap is mostly explained by product mix and storage losses, helping the lender avoid treating it as a marketing failure while still identifying operational improvement opportunities.
FAQs
What is a potato realized farm price?
It is the average value actually received after sales mix, contracts, quality, timing, and commercial adjustments.
Why can realized price differ from the market?
Contract dates, product mix, deductions, premiums, storage, freight, and sale timing can create differences.
How does MassGain support the comparison?
It matches the farm’s exposure with relevant regional, product, crop-period, and channel benchmarks.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.