Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Restaurant Demand Index
A potato restaurant demand index combines defined signals such as traffic, transactions, servings, menu presence, distributor movement, or processor orders. QSR procurement teams can isolate real potato demand from price and mix effects before translating restaurant growth into raw requirements.
Market Data
How to read this market
Potato restaurant-demand-index data measures changes in restaurant demand using a defined basket of traffic, transactions, servings, menu presence, distributor movement, processor orders, or other physical-volume indicators. The market object is demand by segment, geography, channel, product, and period.
Use the data to separate real potato consumption from menu-price inflation and product mix. Link downstream demand with processor utilization, foodservice inventory, and raw-potato requirements.
Data Module
Potato Restaurant Demand Index
Market objectrestaurant potato demand benchmark
Primary measurestraffic, servings, volume index
Key dimensionssegment, geography, channel, period
Commercial usedownstream demand benchmarking
Governancesource weights and panel coverage
Compare withprocessor orders and raw requirements
Analysis
Why this matters
Restaurant sales dollars can rise while physical fry or potato volume stays flat because menu prices and mix change. Value and volume are therefore different demand signals.
Commercial interpretation should isolate real units, servings, or cases before translating restaurant growth into processor and raw-potato demand.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for QSR and restaurant procurement teams, foodservice suppliers, finance leaders, and market analysts that need a potato restaurant demand index. The index should measure changes in restaurant demand for potato products using a transparent basket of traffic, transactions, menu presence, sales, servings, distributor movement, or processor orders. MassGain helps users connect downstream demand with the physical potato and frozen-product markets that supply it.
The suite can organize demand by restaurant segment, geography, daypart, product type, channel, and period. Procurement can distinguish stronger fry demand from general restaurant inflation. Suppliers can see whether order growth is broad or concentrated in one chain or promotion. Finance can test whether volume assumptions support contract commitments. Market analysts can compare restaurant demand with processor utilization, foodservice inventories, raw-potato requirements, and historical seasonality.
An index can be distorted by menu-price increases, mix shifts, promotions, or changing panel coverage. MassGain documents weights, source continuity, revisions, and whether movement reflects price or real volume. It does not claim access to every restaurant transaction. It provides a disciplined enterprise framework for turning fragmented foodservice signals into a decision-ready demand measure.
Use Case
A QSR buyer sees restaurant sales rise 7% and assumes fry demand increased equally. MassGain’s index separates traffic, menu price, attachment rate, and serving size and shows real fry volume is up only 2%. Procurement raises the raw-material forecast modestly instead of extending the sales percentage directly into volume commitments.
FAQs
What can a restaurant potato demand index include?
Traffic, transactions, servings, menu penetration, distributor movement, processor orders, and product sales can contribute.
Why separate value from volume?
Menu-price inflation and mix changes can raise sales dollars without increasing potato consumption.
How does MassGain govern the index?
It documents sources, weights, segments, revisions, seasonality, and links to physical supply.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.