Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Retail Price Index
The potato retail price index view organizes a defined retail basket by product, package, retailer type, region, promotion status, weighting, and period. Category and procurement teams can compare retail movement with farm, processor, freight, packaging, and demand signals without mistaking mix shifts for raw-potato inflation.
Market Data
How to read this market
Potato retail-price-index data measures price movement across a defined basket of consumer potato products, packages, retailers, regions, and promotion states. The market object is the weighted retail basket rather than a single shelf quote.
Use the data to compare retail inflation with farm, wholesale, processor, freight, packaging, and demand signals and to distinguish same-item price change from basket or promotion mix. Preserve weighting and substitution methodology when comparing periods.
Data Module
Potato Retail Price Index
Market objectweighted retail potato basket
Primary measureretail price movement
Key dimensionsproduct, package, region, promotion
Commercial usechannel and inflation analysis
Method factorsweights, substitutions, coverage
Compare withfarm, wholesale, processor costs
Analysis
Why this matters
A retail index can rise because prices increase or because promotions decline and the basket shifts toward premium products. Those mechanisms have different implications for raw-potato procurement.
Commercial interpretation should decompose mix and same-product movement before attributing the index change to crop inflation.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for procurement, category management, finance, and market-intelligence teams that need a potato retail price index. A retail index measures price movement across a defined basket of potato products sold to consumers, such as fresh packs, frozen items, chips, or prepared products. MassGain helps users understand the basket and connect retail movement with upstream crop and supply economics.
The suite organizes retail observations by product, package, retailer type, region, promotion status, and period. It can compare the index with farmgate prices, wholesale markets, processor selling prices, freight, packaging, and consumer demand. Procurement can identify whether a supplier increase is visible downstream. Retail and foodservice analysts can compare channels. Finance can distinguish broad inflation from mix shifts caused by promotions or changing package sizes.
An index can rise because the same products became more expensive or because the basket shifted toward premium items. MassGain documents weighting, substitutions, missing observations, and revisions where available. It does not treat a retail index as an appropriate benchmark for every contract. It provides the methodology and price-chain context needed to interpret movement and determine whether the series is relevant to a particular potato exposure.
Use Case
A category team sees the retail potato index rise 6%. MassGain decomposes the change and shows half comes from fewer promotions and a shift toward smaller premium packs. The team avoids interpreting the full increase as raw-potato inflation and adjusts its forecast by component.
FAQs
What does a potato retail price index track?
It tracks price movement in a defined basket of retail potato products across time.
Can product mix change the index?
Yes. Promotions, package sizes, premium products, substitutions, and retailer coverage can affect the measured change.
How does MassGain interpret the index?
It connects basket methodology with farm, wholesale, processor, packaging, freight, and demand signals.
Put this market intelligence to work
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and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.