Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Season Average Price
A potato season average price condenses values across a defined crop or marketing season under a stated geography, market stage, and weighting method. MassGain places the annual figure beside monthly prices, sales timing, contracts, and regional conditions so users can distinguish a useful historical summary from the price any one grower or buyer actually realized.
Market Data
How to read this market
A potato season-average price summarizes values across a defined marketing season, often using reported sales or production weights. Its meaning depends on geography, crop use, weighting method, sales timing, and market stage.
Use the season average for historical comparison, long-range budgets, and grower revenue analysis, but pair it with monthly or contract data when evaluating actual realized prices. The annual figure should be treated as a summary rather than a substitute for the timing of sales.
Data Module
Season-average price context
Perioddefined crop or marketing season
Geographynational or regional scope
Weightingsales or production basis where applicable
Market stagefarm or other defined level
Monthly pathwithin-season price variation
Decision usehistorical, budget, and revenue analysis
Analysis
Why this matters
A season average can obscure economically important timing. A grower selling early under fixed contracts may never receive the late-season premium that lifts the annual average, while another seller holding quality crop into spring may outperform it.
The analytical use is therefore comparative, not prescriptive. The average is useful for studying long-run trends or sector revenue, but contract structure and marketing timing should drive individual forecasts. Realized price depends on when and where the crop was sold.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for growers, processors, procurement teams, lenders, and finance users that need to understand the potato season average price. A season average condenses prices received or observed across a marketing year into one figure, but its meaning depends on geography, crop use, weighting, sales timing, and the market stage represented. MassGain helps users identify those definitions before using the value in budgets, historical comparisons, or borrower analysis.
The average can hide substantial variation within the season. Harvest-time sales, stored-crop premiums, contract prices, open-market transactions, and regional shortages may all contribute differently. A grower selling early under contract may realize a very different price from one holding crop into a tight spring market, even though both are compared with the same annual number. MassGain places the season average beside monthly prices, sales volumes, regional conditions, crop size, storage, and historical ranges. This supports enterprise budgets, farm revenue analysis, contract review, and long-term trend work. The goal is to use the average as a properly defined summary measure without allowing it to erase the timing and market-channel differences that determine actual commercial outcomes.
Use Case
A lender reviews a grower budget that assumes the prior year’s season average price. MassGain shows the borrower markets most volume under early fixed processing contracts, while the annual average was lifted by late open-market sales the borrower did not participate in. The lender substitutes a contract-relevant assumption and produces a more realistic repayment scenario.
FAQs
What is a potato season average price?
It is a weighted or summarized price across a defined crop or marketing season.
Why can the average differ from a grower’s realized price?
Sales timing, region, contracts, quality, market channel, and volume weights may be different.
How does MassGain interpret the average?
It compares the annual figure with monthly movement, sales timing, volumes, regions, and contract exposure.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.