Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Supplier Benchmarking
Potato supplier benchmarking compares processors on a market-adjusted basis rather than invoice price alone. MassGain normalizes each plant to its regional potato exposure so procurement can distinguish genuine supplier execution from advantages or penalties created by crop geography and contract timing.
Market Data
How to read this market
Potato supplier benchmarking compares processors on a market-adjusted basis rather than by invoice price alone. Relevant dimensions include matched potato-market exposure, delivered cost, contract behavior, fill rate, quality, flexibility, service, freight, and resilience by plant and region.
MassGain supplies the regional physical-market baseline needed to normalize suppliers operating under different crop and contract conditions. Procurement can then distinguish genuine commercial execution from advantages or disadvantages caused by geography or timing.
Data Module
Supplier benchmarking context
Market-adjusted priceinvoice versus matched benchmark
Delivered costfreight and service included
Qualityspecification and performance consistency
Servicefill rate and disruption response
Contract behaviorescalators, lags, and flexibility
Decision useaward, QBR, and supplier development
Analysis
Why this matters
A supplier that appears expensive may actually be performing well through a tight region, while a low-cost supplier can benefit from a falling local market or lagged price formula. Without normalization, procurement can reward geography rather than execution.
MassGain helps separate those effects. The analytical objective is balanced value: price performance should be considered alongside service, quality, flexibility, and resilience so volume decisions reflect true supplier contribution.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for QSR and restaurant procurement teams that need to compare potato suppliers on a common commercial and market-adjusted basis. Potato supplier benchmarking goes beyond ranking quoted case prices. A supplier’s apparent performance can be shaped by its plant location, raw-potato sourcing region, contract reset dates, product specification, freight lanes, service model, and exposure to crop or storage conditions. MassGain’s potato data suite supplies the independent regional benchmarks and physical-market context needed to separate supplier execution from advantages or disadvantages created by the market.
For a restaurant buyer, the comparison can include price movement versus a matched potato benchmark, delivered cost, fill rate, quality consistency, recovery or fry performance, forecast accuracy, surcharge behavior, and responsiveness during disruptions. MassGain helps map each supplying plant to the appropriate crop period and market channel, preventing a processor in a stable contracted region from being compared directly with one buying supplemental potatoes in a tight spot market. It also makes pricing mechanisms comparable by showing how different escalators would have behaved across historical conditions.
The analysis supports tenders, quarterly business reviews, volume allocation, renewals, and supplier-development plans. Procurement can combine MassGain’s external evidence with internal invoice, service, audit, and product-performance data to create a balanced scorecard. MassGain does not certify supplier quality or reveal private production costs. It provides the market-normalized baseline that helps teams reward genuine performance, challenge unsupported price gaps, and avoid shifting volume based on comparisons that ignore regional exposure or service value.
Use Case
A multi-brand QSR compares three frozen-fry suppliers after one appears 5% more expensive than its peers. MassGain maps each plant to its sourcing basin and shows the higher-priced supplier operated through a genuine regional shortage while maintaining fill rate; another supplier’s lower invoice benefited from a falling local market but included an escalator that lagged decreases. Procurement normalizes commodity movement, freight, quality, and service, keeps critical volume with the resilient supplier, and renegotiates the lagging escalator before awarding incremental business.
FAQs
What should a potato supplier benchmark compare?
It should compare market-adjusted price, delivered cost, quality, service, fill rate, contract behavior, flexibility, and relevant regional exposure.
Why normalize supplier prices for regional potato markets?
Suppliers may source from different crop regions and contract channels, so raw invoice movement alone can misstate their commercial performance.
Can MassGain replace an internal supplier scorecard?
No; it supplies the external potato-market baseline that can be combined with invoices, audits, service metrics, and product-performance data.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.