Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Supply Expectation Survey
A potato supply expectation survey captures market-participant views on acreage, yield, quality, storage, availability, and demand before all outcomes are observable. MassGain compares the distribution, regional differences, and confidence of those expectations with crop, price, booking, and historical evidence to identify meaningful disagreement.
Market Data
How to read this market
A potato supply expectation survey captures what growers, processors, merchants, and other market participants expect for acreage, yield, quality, storage, availability, and demand before all outcomes are observable. The survey should preserve respondent type, region, crop period, confidence, and the distribution of responses rather than reporting only one consensus number.
MassGain can compare expectations with crop progress, prices, seed or contract signals, and historical forecast errors. Users can treat the survey as a sentiment and information measure: it is most useful for identifying disagreement, regional divergence, and changes in confidence that deserve further investigation.
Data Module
Supply expectation survey context
Respondentsgrowers, processors, merchants, and buyers
Regionproduction or sourcing area represented
Variablesacreage, yield, quality, storage, and availability
Dispersionrange and disagreement across responses
Confidencerespondent certainty around the outlook
Decision useforecast challenge and scenario design
Analysis
Why this matters
The average response can be less informative than the spread. A stable mean with unusually wide disagreement may signal that the market is entering a less observable phase, while a sharp regional split can reveal different crop or storage conditions hidden by a national consensus.
Survey expectations should also be tested against behavior. Contracting, seed bookings, price movement, and procurement decisions may confirm or contradict what participants say. MassGain can use that divergence to distinguish a shared information signal from opinion that has not yet appeared in the physical market.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for growers, processors, merchants, analysts, and lenders that want a structured measure of what market participants expect potato supply to look like. A potato supply expectation survey can collect views on acreage, yield, quality, harvest timing, storage, uncommitted volume, processor demand, and regional availability. MassGain’s potato data suite provides the objective market and historical context needed to interpret those opinions rather than treating consensus as fact.
Survey evidence is valuable because expectations often influence contracting, storage, planting, and purchase timing before final production data are available. The distribution of answers matters as much as the average: a wide range may signal unusual uncertainty, while a regional split can reveal where participants see different crop or market conditions. MassGain helps compare expectations with current prices, crop signals, past forecast errors, and subsequent outcomes.
Growers can use the findings to understand buyer sentiment, processors to test internal forecasts, and lenders to identify assumptions that deserve stress testing. MassGain does not verify every response or claim that consensus predicts the market. It provides a transparent framework for designing, segmenting, and evaluating expectation data alongside observable potato-market evidence.
Use Case
Before planting, MassGain surveys growers, processors, and merchants across three regions about expected acreage and available supply. The overall average looks stable, but one processing basin shows unusually wide disagreement and lower confidence. A processor compares the survey with seed bookings, contract acreage, and price signals, then creates a tighter downside scenario for that plant while keeping the broader network forecast unchanged.
FAQs
What can a potato supply expectation survey measure?
It can measure expectations for acreage, yield, quality, timing, storage, availability, demand, and regional balance.
Why is the range of responses important?
Wide disagreement can reveal uncertainty or regional divergence that a simple average conceals.
How does MassGain validate survey insight?
It compares participant expectations with crop data, prices, historical outcomes, and other physical-market signals.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.