Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Sustainability Reporting
The potato sustainability reporting view ties environmental and social metrics to farms, suppliers, facilities, crop years, purchased volumes, methods, boundaries, and assurance status. Procurement and sustainability teams can compare evidence consistently, expose missing coverage, and keep measured, modeled, and estimated results distinct.
Market Data
How to read this market
Potato sustainability-reporting data links environmental and social metrics such as emissions, water, energy, fertilizer, soil, biodiversity, waste, packaging, and labor practices to farms, facilities, suppliers, crop years, volumes, and products. The market object is a disclosed metric with method, boundary, period, source, and assurance status.
Use the data to compare suppliers, identify missing coverage, avoid double counting, and connect sustainability claims with the actual potatoes purchased. Keep measured, modeled, and estimated results distinct.
Data Module
Potato Sustainability Reporting
Market objectsupply-linked sustainability metric
Primary fieldsvalue, method, boundary, period
Key dimensionsfarm, supplier, facility, crop
Commercial usereporting and sourcing analysis
Data qualitymeasured, modeled, estimated
Compare withpurchased volume and market exposure
Analysis
Why this matters
Sustainability results can look comparable while using different scopes, allocation rules, or crop periods. Methodological consistency is therefore as important as the reported number.
Commercial interpretation should also preserve sourcing reality. A preferred low-impact region may increase concentration or freight exposure, so environmental performance and supply resilience can diverge.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
October 26, 2026Latest MassGain publication
Flat headline prices mask a regional squeeze on carton russets
MassGain’s physical indicators are unchanged, but USDA shipping‑point reports and terminal quotes show premiums for 40–70s russets. UCUI remains NORMAL even as European yields and UK storage quality draw attention.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for procurement, sustainability, finance, and market-intelligence teams that need credible potato sustainability reporting. Reporting may cover greenhouse-gas emissions, water, energy, fertilizer, soil, biodiversity, waste, packaging, labor, and supplier practices across farms, storage, processing, and distribution. MassGain helps users connect those disclosures with the exact potato volumes, regions, suppliers, and products behind them.
The suite can organize source data, calculation methods, reporting periods, boundaries, emission factors, assurance status, and missing coverage. Procurement can compare suppliers without confusing modeled and measured results. Sustainability teams can trace reported claims back to farms, facilities, and lots. Finance can understand where reporting obligations or customer commitments create cost and supply implications. Market intelligence can show whether a preferred sourcing region also creates concentration or availability risk.
MassGain does not provide assurance, determine compliance, or prescribe one reporting standard. It provides a transparent evidence layer that reduces double counting, exposes assumptions, and connects sustainability performance with physical-market decisions. This helps teams report progress without detaching environmental claims from the commercial realities of acreage, yield, storage, processing, freight, and product demand.
Use Case
A processor must report emissions for its potato supply but receives supplier data in incompatible formats. MassGain standardizes boundaries, units, crop years, and allocation methods, identifies missing farm coverage, and separates measured fuel use from modeled estimates before the company publishes the result.
FAQs
What can potato sustainability reporting include?
Emissions, water, energy, fertilizer, soil, biodiversity, waste, packaging, labor, and supplier practices may be included.
Why are boundaries and methods important?
Different scopes, periods, allocation rules, and estimates can make supplier results incomparable.
How does MassGain improve reporting quality?
It preserves source, methodology, coverage, assumptions, assurance, and links to actual supply.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.