Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Water Footprint Data
Potato water footprint data measures water associated with a defined potato product or supply chain under a stated geography, boundary, and functional unit. MassGain connects water use with scarcity, yield, quality, recovery, irrigation reliability, and delivered economics so regions can be compared on usable output rather than raw volume alone.
Market Data
How to read this market
Potato water footprint data measures water associated with a defined potato product or supply chain and can include rainfall, irrigation withdrawals, consumed water, scarcity-weighted use, processing water, cleaning, and wastewater. The market object must retain geography, crop system, functional unit, boundary, and data source.
Use the data to compare sourcing regions and processing systems on a saleable-output basis. Pair water measures with yield, quality, crop loss, regional scarcity, irrigation reliability, processing recovery, and delivered economics because identical volumes of water can carry very different commercial and environmental significance.
Data Module
Potato Water Footprint Data
ObjectWater use or consumption for a defined potato system
ComponentsRainfall, irrigation, process water, wastewater
DimensionsRegion, crop system, supplier, product, plant
Functional unitPer usable or saleable output
Commercial useSourcing and water-risk comparison
WatchpointVolume alone ignores local water scarcity
Analysis
Why this matters
Water use matters differently across basins. The same withdrawal can be low risk in one region and commercially critical in another because scarcity, allocation rules, and irrigation dependence differ.
Per-acre efficiency can also diverge from per-ton or per-finished-unit efficiency. Buyers should connect water with yield and usable recovery before concluding which sourcing program is more resilient.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 16, 2026Latest MassGain publication
Potato market steady for now; Russia’s smaller crop is the salient risk
Spot prices are flat and USDA terminal reports read ‘market steady,’ but a renewed forecast for a smaller Russian harvest and recent regional harvest stress leave seasonal import timing and storage losses as the key uncertainty.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for potato procurement teams, processors, growers, sustainability analysts, lenders, and market researchers that need dependable potato water footprint data. A water footprint can include rainfall, irrigation withdrawals, consumed water, water scarcity weighting, processing water, cleaning, storage, and wastewater, depending on the stated boundary. MassGain helps users preserve those definitions and connect environmental measurements with the regions, crop years, products, and commercial decisions they are meant to inform.
Water figures are not comparable unless the functional unit, geography, production system, allocation method, and water-stress context are aligned. A high-yield irrigated crop may use more water per acre but less per saleable ton than a lower-yield crop, while identical withdrawal volumes can carry very different risk in water-abundant and water-constrained basins. MassGain links water data with acreage, yield, quality, prices, supplier exposure, irrigation availability, and processing recovery. Procurement can compare sourcing programs without losing economic context, processors can identify water-sensitive plants and raw-material regions, and lenders can evaluate concentration and transition risk. MassGain does not certify water claims or prescribe agronomic practices. It provides a transparent market-data framework for using water information responsibly in sourcing, reporting, and scenario analysis.
Use Case
A processor compares two growing regions for a new supply program. One reports lower irrigation use per acre, but its marketable yield is weaker and the basin faces greater seasonal scarcity. MassGain converts both programs to water use per saleable ton, adds regional water-risk context and delivered cost, and shows the second region provides the stronger combined resilience and economic outcome.
FAQs
What can potato water footprint data include?
It can include rainfall, irrigation, consumed water, processing water, wastewater, and scarcity-adjusted measures under a defined boundary.
Why is water use per acre not enough?
Yield, quality, crop loss, and regional scarcity determine how much water is associated with each usable unit of output.
How does MassGain support water-risk decisions?
It connects methodology and water data with region, yield, quality, supplier exposure, price, and practical sourcing alternatives.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.