Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Wholesale Price Benchmark by Region
A potato wholesale price benchmark by region compares equivalent wholesale markets across producing areas while preserving variety, grade, size, package, crop period, unit, and shipping basis. MassGain adds crop, storage, and availability context so distributors can separate origin-market value from destination logistics.
Market Data
How to read this market
A potato wholesale price benchmark by region compares like-for-like wholesale markets across producing areas while preserving variety, grade, size, package, crop period, unit, and shipping basis. The benchmark should show regional spreads without assuming the lowest origin is automatically the best delivered source.
MassGain adds crop, storage, availability, and historical context so distributors can determine whether regional differences are structural, seasonal, or temporary.
Data Module
Regional wholesale benchmark context
Regionproducing market represented
Productvariety, grade, size, and package
Crop timingharvest or storage period
Regional spreadpremium or discount versus peers
Freight overlaydestination-specific lane economics
Decision useorigin allocation and supplier negotiation
Analysis
Why this matters
Regional price differences can reflect real crop and storage conditions, but their commercial relevance depends on freight, lead time, shrink, and specification. The lowest origin price can still produce the highest landed cost.
MassGain helps users separate origin-market value from destination logistics. That supports branch-specific sourcing and prevents one regional premium from becoming a national pricing assumption.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for potato distributors, wholesalers, produce procurement teams, and commercial leaders who need to compare wholesale potato markets across regions without mistaking unlike products or freight structures for true price differences. A potato wholesale price benchmark by region organizes values by origin, variety, grade, size, package, crop period, shipping basis, and observation date. MassGain’s potato data suite then places those regional series beside crop progress, storage conditions, market availability, and historical spreads.
Regional benchmarking is valuable because potato markets rarely move uniformly. One producing area may face a size shortage, delayed harvest, storage deterioration, or heavy local demand while another remains adequately supplied. MassGain helps a wholesaler identify whether a regional premium is persistent, seasonal, or limited to one product specification. The buyer can then add actual lane freight, transit shrink, lead time, and branch requirements to determine which source offers the best delivered economics.
The analysis supports origin allocation, supplier negotiations, branch price books, customer escalators, and contingency sourcing. It also improves internal communication by showing why one warehouse may need a price change while another does not. MassGain does not imply that every regional quote is executable at any volume. It provides a consistent market framework for comparing regional wholesale prices, testing supplier claims, and separating physical potato movement from logistics and destination costs.
Use Case
A wholesaler supplying branches in Denver, Kansas City, and Chicago compares russet markets in Idaho, Colorado, and Wisconsin. MassGain shows Idaho is cheapest at origin, Colorado is most competitive into Denver, and Wisconsin produces the lowest delivered cost into Chicago after freight. The category team assigns volume by destination, preserves Idaho as a benchmark for western negotiations, and avoids applying one national potato increase across all three branches.
FAQs
Why do wholesale potato prices differ by region?
Crop timing, variety mix, yield, quality, storage, local demand, packing capacity, freight, and available supply vary by producing area.
How should regional potato benchmarks be compared?
Normalize product, grade, size, package, unit, crop period, shipping basis, and observation timing before adding destination freight.
Can the lowest regional price identify the best source?
Not alone; buyers must also consider lane cost, shrink, lead time, service, and whether the region can supply the required specification.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.