Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Potato Wholesale Prices
Potato wholesale prices are physical-market values for defined products and can vary by origin, variety, grade, size, package, crop age, storage, volume, and shipping basis. MassGain organizes those observations with crop, historical, and regional-supply context so distributors can compare offers consistently and isolate the market that actually moved.
Market Data
How to read this market
Potato wholesale prices are physical-market values for defined wholesale potato products and vary by origin, variety, grade, size, package, crop age, storage, volume, and shipping basis. A useful benchmark preserves those details and observation freshness.
MassGain organizes wholesale observations with historical, crop, storage, and regional-supply context so buyers can compare supplier offers on a consistent basis and separate raw potato movement from downstream costs.
Data Module
Wholesale potato context
Originproducing or shipping region
Productvariety, grade, size, and package
Crop periodharvest or storage supply
Market depthavailable wholesale volume
Shipping basisincluded origin or delivery terms
Decision usepurchasing, pricing, and supplier review
Analysis
Why this matters
Wholesale potato markets are segmented. Russets, reds, specialty potatoes, package sizes, and origins can move independently, so one supplier's broad increase may not match the buyer's actual mix.
MassGain helps localize the movement by product and region. The commercial objective is to adjust only the SKUs and destinations where comparable market evidence supports a change.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for potato distributors, wholesalers, produce buyers, and category managers that need a dependable reference for evaluating wholesale potato offers across suppliers, origins, and delivery periods. Potato wholesale prices vary with variety, grade, size, package, crop age, storage condition, regional availability, order volume, and shipping basis. MassGain’s potato data suite organizes those observations into comparable benchmarks with timestamps, product definitions, historical ranges, crop context, and regional supply signals.
The value is in separating a broad market move from a narrow commercial issue. Large russet cartons may tighten while red potatoes remain stable; one origin may carry a storage premium while another has entered new crop; or a supplier increase may reflect freight and packaging rather than potatoes. MassGain helps buyers match each offer to the correct product and market, then add their own lane costs, shrink, handling, service requirements, and customer commitments.
The intelligence supports daily purchasing, supplier negotiations, customer price books, branch allocation, tenders, and margin reviews. MassGain does not guarantee that every reported quote is executable for every volume or specification. It provides the traceable market baseline needed to test supplier claims, compare delivered options consistently, and adjust pricing only where the relevant wholesale market supports a change.
Use Case
A multi-branch foodservice distributor receives a 6% increase across its potato catalog. MassGain shows that the rise is concentrated in large russet cartons from one western origin, while red potatoes and smaller packs from alternate regions remain stable. The buyer accepts the increase only on exposed SKUs, shifts flexible branch volume to a better-supplied origin after freight analysis, and avoids a blanket customer repricing.
FAQs
What drives potato wholesale prices?
Variety, grade, size, package, origin, crop timing, storage quality, supply depth, freight basis, and order volume all influence wholesale value.
Can one wholesale price represent every potato product?
No. Different varieties, grades, sizes, packages, regions, and delivery terms can move independently.
How does MassGain help buyers compare wholesale offers?
It standardizes product and market definitions, adds historical and supply context, and lets buyers layer in their own freight, shrink, and handling costs.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.