Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Red Potato Wholesale Prices
Red potato wholesale prices reflect a distinct physical market shaped by origin, variety, skin finish, grade, size, package, crop period, and storage. MassGain separates small retail packs from larger foodservice profiles and compares alternate regions so distributors can identify the exact red-potato segment under pressure.
Market Data
How to read this market
Red potato wholesale prices are physical wholesale values for red-skinned potato products and should be defined by origin, variety, skin finish, grade, size, package, crop period, storage condition, and shipping basis. Red potatoes can move independently from russets or whites because their product and demand profiles differ.
MassGain organizes red-potato observations with historical and regional-supply context so distributors can compare like-for-like offers and distinguish size- or package-specific tightness from broader market movement.
Data Module
Red potato wholesale context
Originproduction region
Productred variety and grade
Sizeretail or foodservice profile
Packagebag, carton, or bulk format
Crop timingharvest or storage period
Decision usesourcing, promotion, and customer pricing
Analysis
Why this matters
A shortage in small retail reds can coexist with stable larger foodservice sizes, and one late-storage origin can firm while another enters new crop. One red-potato headline price therefore does not describe the entire market.
MassGain helps identify the exact constituent under pressure. Buyers can shift package, origin, or timing where practical and limit price changes to the products whose delivered economics actually moved.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for potato distributors, produce wholesalers, foodservice buyers, and category managers that need a reliable benchmark for red potato wholesale prices. Red potatoes trade differently from russets or whites because skin finish, color, size profile, variety, grade, package, crop maturity, and intended use affect commercial value. MassGain’s potato data suite organizes red-potato observations by origin, specification, package, shipping basis, and date, then adds historical ranges, crop timing, storage conditions, and regional availability.
That detail helps wholesalers avoid turning a narrow price move into a category-wide adjustment. A shortage of small red potatoes for retail bags may occur while larger foodservice sizes remain balanced, or one late-storage origin may firm while a new-crop region becomes more competitive. MassGain helps buyers identify which constituent is moving, compare practical alternate origins, and separate the underlying potato value from packaging, freight, handling, and destination scarcity.
Teams can use the data for daily purchasing, supplier negotiations, branch price books, customer quotations, and promotion planning. Internal lane rates, shrink, shelf life, service requirements, and customer specifications can be added to calculate delivered usable cost. MassGain does not certify individual lots or guarantee every quote is executable. It provides a traceable wholesale market framework that helps distributors buy red potatoes on like-for-like evidence and adjust prices only where the relevant product and region support the change.
Use Case
A regional produce wholesaler receives an 11% increase for B-size red potatoes packed in five-pound bags. MassGain shows the premium is concentrated in one late-storage origin and small retail sizes, while larger foodservice reds and new-crop supply from another approved region remain stable. The buyer secures the retail promotion from both origins, keeps foodservice volume unchanged, and limits customer increases to the specific package and branches where delivered cost actually rose.
FAQs
What drives red potato wholesale prices?
Origin, variety, skin finish, grade, size, package, crop timing, storage quality, availability, and freight all influence wholesale value.
Can one red potato price represent every pack and size?
No. Small retail packs, larger foodservice sizes, grades, and origins can move independently.
How does MassGain help compare red potato offers?
It aligns origin, size, grade, package, period, and shipping basis, then adds historical and regional supply context.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.