Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Russet Potato Wholesale Prices
Russet potato wholesale prices vary materially by origin, variety, count size, grade, package, crop period, and storage condition. MassGain shows whether tightness is broad or concentrated in a baking size, pack, or region so distributors can protect scarce specifications without repricing unaffected russet products.
Market Data
How to read this market
Russet potato wholesale prices are physical wholesale values for russet potatoes defined by origin, variety, count size, grade, package, crop period, storage condition, and shipping basis. Large baking counts, smaller cartons, and processing-oriented russets can move differently even within the same regional crop.
MassGain organizes russet observations with crop, storage, historical, and alternate-origin context so distributors can compare like-for-like offers and identify whether a premium is broad, size-specific, or local to one origin.
Data Module
Russet wholesale context
OriginIdaho, Colorado, Washington, Wisconsin, or other market
Count sizebaking and foodservice profile
Grade and packcommercial specification
Crop periodharvest or storage season
Regional alternativespractical substitute origins
Decision usesourcing, branch pricing, and customer allocation
Analysis
Why this matters
Russet markets are highly sensitive to size distribution. A shortage of large baking potatoes can coexist with comfortable smaller-count supply, so one headline price can overstate inflation for the broader category.
MassGain helps isolate the constrained constituent and compare alternate origins after freight. That allows buyers to protect scarce specifications while keeping unaffected russet SKUs on their own market basis.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for potato distributors, wholesalers, foodservice buyers, and category managers that need a current, specification-matched view of russet potato wholesale prices. Russet markets can vary significantly by origin, variety, count size, grade, carton or bag format, crop age, storage condition, and shipping basis. MassGain’s potato data suite organizes those observations into comparable series and adds regional crop progress, storage risk, historical price ranges, market depth, and alternate-origin relationships.
For wholesalers, size distribution is often as important as the overall crop. Large baking counts may tighten while smaller russets remain readily available, and potatoes suited to premium foodservice may command a different value from product intended for processing or value packs. MassGain helps buyers see whether a supplier increase reflects broad russet inflation, a particular count-size shortage, a regional logistics issue, or a temporary late-storage premium. Buyers can then layer in lane freight, expected shrink, package conversion, and branch demand.
The intelligence supports daily sourcing, supplier bids, customer price books, origin allocation, and margin reviews. It also helps teams compare Idaho, Colorado, Washington, Wisconsin, or other commercially practical origins without ignoring transit and service differences. MassGain does not inspect individual loads or promise availability at every volume. It provides a consistent wholesale benchmark that connects russet quotations to the exact product, origin, and delivery period being purchased, reducing the risk of repricing an entire catalog from one constrained market.
Use Case
A foodservice distributor sees a sharp increase for 70-count russet cartons from its primary western origin. MassGain shows the shortage is specific to large baking sizes; 90-count cartons remain stable, and a second approved origin is competitive for eastern branches after freight. Procurement preserves the scarce 70-count supply for steakhouse customers, substitutes 90-count product where menus allow, and reallocates eastern volume without raising prices on unaffected russet SKUs.
FAQs
What affects russet potato wholesale prices?
Origin, variety, count size, grade, package, crop timing, storage quality, market depth, and freight all affect value.
Why can different russet count sizes move differently?
Crop size distribution and buyer demand can make large baking potatoes scarce while smaller sizes remain adequately supplied.
How does MassGain support russet sourcing?
It compares matched sizes, grades, packages, origins, and periods and adds crop, storage, and alternate-market context.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.