Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Usa Potato Retail Market Price Data
USA potato retail market price data shows consumer-facing potato values by product, package, region, and channel. MassGain keeps promotions, store mix, wholesale markets, and producer prices separate so analysts can study transmission without confusing retail and raw-potato economics.
Market Data
How to read this market
U.S. potato retail-price data organizes consumer-facing observations by product, variety, package, geography, channel, promotion status, unit, period, and source. The market object is the retail offer or reported average, not the farmgate potato price.
Use the data to study price transmission, regional differences, and farm-to-retail spreads while comparing wholesale and producer markets. Keep promotion and package mix visible.
Data Module
USA Potato Retail Market Price Data
Market objectconsumer retail potato price
Primary measuresshelf price and average
Key dimensionsproduct, package, region, channel
Commercial useprice transmission and category analysis
Controlspromotion, store mix, methodology
Compare withwholesale and producer prices
Analysis
Why this matters
Retail prices can move independently of farmgate markets for meaningful periods because promotions, packaging, store mix, and margin decisions intervene. A shelf-price change is therefore not direct evidence of a raw-potato move.
Commercial interpretation should decompose the chain and use matched products and periods before calculating transmission or spread.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for analysts, procurement teams, journalists, and category managers looking for U.S. potato retail market price data. MassGain organizes retail observations by product type, variety or color, package, size, store or channel where available, geography, unit, promotion status, reference period, and source, and keeps retail values separate from farmgate, wholesale, and processor prices.
Retail price movement can reflect store mix, promotions, packaging, merchandising, freight, and retailer margin as well as underlying potato cost. Users can compare retail series with producer and wholesale markets, calculate farm-to-retail spreads, examine regional differences, and distinguish temporary promotion effects from broader price transmission. MassGain does not imply that a retail average is a procurement benchmark for raw potatoes. It provides the context needed to use consumer-facing price data in market analysis without confusing market stages.
Use Case
An analyst sees U.S. retail potato prices rise while farmgate values are flat. MassGain separates promotional mix, package changes, wholesale movement, and regional retail margins before concluding that the increase reflects raw-potato inflation.
FAQs
Is U.S. potato retail market price data available?
Yes, retail price observations and series can be available from multiple sources, but coverage, package, geography, and methodology vary.
Why can retail prices differ from wholesale prices?
Packaging, promotions, store mix, freight, retail margin, and timing sit between wholesale acquisition and the shelf price.
Can retail prices be used for procurement?
They are useful for price-transmission and consumer-market analysis but should not be used as a raw-potato benchmark without a cost bridge.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.