Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
White Potato Wholesale Prices
White potato wholesale prices reflect physical wholesale markets segmented by origin, variety, grade, size, skin quality, package, crop maturity, and storage. MassGain compares equivalent products and alternate regions so distributors can separate potato movement from packaging, freight, or a temporary transition premium.
Market Data
How to read this market
White potato wholesale prices are physical wholesale values for white potato products defined by origin, variety, grade, size, skin quality, package, crop maturity, storage, and shipping basis. Retail bags and foodservice cartons can face different market conditions.
MassGain organizes white-potato observations with regional crop, storage, and historical context so distributors can compare equivalent offers and distinguish potato movement from packaging or freight changes.
Data Module
White potato wholesale context
Originproducing region
Productvariety, grade, and size
Packageretail bag, carton, or bulk
Crop stagenew crop or storage supply
Regional alternativespractical substitute origins
Decision usepurchasing, branch pricing, and promotion planning
Analysis
Why this matters
A white-potato premium can be narrow. One package or storage origin may tighten while larger foodservice sizes or new-crop supply remain stable elsewhere.
MassGain helps identify the exact constituent under pressure and whether alternate origins remain economical after freight and shrink. That supports targeted pricing rather than broad category adjustments.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for potato distributors, produce wholesalers, foodservice buyers, and category managers that need a reliable benchmark for white potato wholesale prices. White potatoes serve fresh retail, foodservice, prepared-food, and institutional channels, and their value can vary with origin, variety, grade, size profile, skin finish, package, crop maturity, storage condition, and shipping basis. MassGain’s potato data suite organizes those observations into comparable regional series and adds historical ranges, crop timing, storage signals, and market-availability context.
That specificity helps wholesalers avoid treating one constrained pack or origin as the entire white-potato market. Small retail bags may firm while larger foodservice sizes remain balanced; an older storage crop may carry different quality and shrink economics than new-crop supply; and a supplier increase may reflect packaging or freight rather than the potatoes themselves. MassGain helps buyers isolate the constituent that moved, compare practical alternate origins, and distinguish a lasting market change from a temporary transition premium.
The intelligence supports daily purchasing, supplier negotiations, branch price books, promotion planning, and customer quotations. Teams can add lane freight, expected shrink, shelf life, service requirements, and destination costs to calculate delivered usable value. MassGain does not certify individual lots or guarantee availability. It provides the traceable wholesale benchmark needed to compare white potato offers consistently and reprice only the products and locations genuinely affected.
Use Case
A foodservice wholesaler receives an 8% increase for 50-pound white potato cartons from its usual origin. MassGain shows the regional white-potato market rose only modestly, while most of the quoted change comes from a temporary packaging premium and a tight freight lane. The buyer secures immediate volume from the incumbent, shifts two eastern branches to a new-crop origin with lower delivered cost, and limits customer adjustments to the affected carton and destinations rather than raising every white-potato SKU.
FAQs
What drives white potato wholesale prices?
Origin, variety, grade, size, package, crop timing, storage quality, availability, and freight all influence wholesale value.
Can one white potato price represent every pack and market?
No. Retail bags, foodservice cartons, sizes, grades, origins, and delivery bases can move independently.
How does MassGain help compare white potato offers?
It aligns product, origin, package, period, and shipping basis, then adds historical and regional supply context.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.