Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Wholesale Potato Price Ex Farm
Wholesale potato price ex farm data helps growers and buyers isolate potato value at the farm or ownership-transfer stage. MassGain preserves grade, region, crop year, contract basis, packing, freight, and downstream costs so farmgate and wholesale markets can be compared honestly.
Market Data
How to read this market
Wholesale potato price-ex-farm data captures farmgate or ownership-transfer values while preserving region, variety, grade, volume, crop year, contract or spot basis, and stated terms. The market object is the potato value before downstream costs explicitly excluded by the transaction.
Use the data to compare grower offers, processor procurement, and downstream wholesale markets while keeping packing, freight, storage, and merchant margins visible. Do not infer ex-farm value from a delivered quote without a documented cost bridge.
Data Module
Wholesale Potato Price Ex Farm
Market objectex-farm physical potato value
Primary measureprice at ownership transfer
Key dimensionsregion, variety, grade, crop year
Commercial usegrower and processor benchmarking
Excluded costsdownstream packing and delivery
Compare withwholesale and delivered prices
Analysis
Why this matters
Ex-farm and wholesale are market stages, not merely different labels for the same price. The spread between them can widen because freight, packout, handling, or merchant margin changes even when farmgate value is stable.
Commercial interpretation should build the price bridge explicitly and avoid backing into a producer price with generic assumptions.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This page is for growers, processors, merchants, and market-intelligence teams comparing wholesale potato price ex farm observations. MassGain separates farmgate or ex-farm potato value from downstream packing, merchant margin, freight, storage, handling, and delivered-market costs while preserving region, variety, grade, volume, crop year, contract or spot basis, and ownership transfer point.
The phrase 'wholesale ex farm' can be used inconsistently, so the page makes the commercial stage explicit before comparing prices. Growers can benchmark realized offers, processors can compare farmgate and delivered alternatives, and analysts can build price-transmission studies from producer to wholesale markets. MassGain does not subtract an assumed freight number from a wholesale price and call the result farmgate. It uses stated terms and traceable adjustments so the ex-farm reference reflects the actual transaction boundary.
Use Case
A buyer receives an ex-farm quote and compares it with a nearby wholesale market. MassGain removes packing and downstream freight from the wholesale reference only where documented, aligns grade and crop year, and shows the true farmgate basis before negotiation.
FAQs
What does ex farm mean in potato pricing?
It generally refers to value at or near the farmgate before downstream freight, packing, and later market-stage costs, but the stated terms should be verified.
Is wholesale price ex farm the same as delivered price?
No. Delivered values include additional logistics and potentially packing or service obligations.
How does MassGain compare ex-farm prices?
It preserves region, product, grade, crop year, contract basis, ownership transfer, and stated freight or handling terms.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.