Current UCUI
68/100
Moderate-High Uncertainty
+4 points from prior reading
Potato Market Intelligence
Yellow Potato Wholesale Prices
Yellow potato wholesale prices reflect variety-specific value shaped by origin, grade, size, package, crop timing, storage, and culinary demand. MassGain compares like-for-like yellow markets and historical premiums so buyers can see whether tightness is concentrated in petite retail packs, one storage region, or the broader category.
Market Data
How to read this market
Yellow potato wholesale prices are market values for yellow-fleshed potato products defined by variety, origin, grade, size, package, crop period, storage condition, and shipping basis. Culinary demand and retail presentation often create a distinct premium relative to white or russet markets.
MassGain compares like-for-like yellow-potato observations across regions and crop periods so buyers can identify whether a premium reflects true varietal scarcity, retail-size demand, packaging, or temporary regional tightness.
Data Module
Yellow potato wholesale context
Varietyyellow-fleshed commercial type
Originproducing region
Sizepetite, retail, or foodservice profile
Packagebag, carton, or bulk
Crop timingnew crop or storage supply
Decision usesourcing, promotion, and assortment pricing
Analysis
Why this matters
Yellow-potato markets can split by size and pack. Petite retail yellows may tighten while larger foodservice sizes remain available, and storage premiums can fade quickly when new-crop regions enter.
MassGain helps buyers separate those segments. The analytical objective is to pay the premium only where the specific yellow-potato product is genuinely constrained.
Signal 01
Usable Crop Uncertainty Index
UCUI translates crop and market complexity into a simple uncertainty signal. Higher readings indicate greater uncertainty—not necessarily higher prices.
Understand uncertainty. Anticipate risk. Act earlier.
UCUI is designed to analyze potato-industry publications and data signals across regions, varieties, weather, disease, storage, supply, and demand.
WeatherHigh
DiseaseHigh
StorageMedium
SupplyMedium
Single-day snapshot based on a scan of 11,500+ web and social signals. Get historical and real-time data by clicking the button below.
The MassGain Daily
Today’s market analysis.
A daily editorial synthesis of physical potato data, crop signals, market reporting, and what participants should watch next.
September 10, 2026Latest MassGain publication
Potato prices quiet at $30/cwt as regional harvest damage buzzes beneath the surface
Market indicators are stable, but reporting from Europe and select growing areas shows real, localized crop stress — a reminder that steady headline prices can mask uneven physical risk.
Signal 02
MassGain Potato Index
Independent physical-pricing intelligence and market-trend analysis for procurement, forecasting, contracting, and scenario planning.
Core Russet Carton Median
312.45 USD/MT
Latest qualifying physical-market observation
+4.75 (+1.55%)
Price discovery for the physical potato market
MPI is designed to track physical pricing data, price trends, deltas, and divergences across regions and potato types.
Series window45 days
Current public coverageCore russet cartons
Primary source basisQualifying USDA physical rows
UnitUSD per metric tonne
Single-day snapshot based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varieties by clicking the button below.
Signal 03
MassGain Spot Reference
An independent spot reference designed for price discovery, contract discussions, procurement comparisons, and risk modeling.
Russet Burbank — U.S. Midsize
305 USD/MT
Demonstration reference format
+1.6% WoW · Confidence: High
A trusted benchmark for pricing, contracts, and risk
MSR is intended to use real transactions and verifiable physical-market data to support negotiations, price checks, contracting, and risk models.
ProductRusset Burbank
SpecificationU.S. midsize, 40–70 count
Reference typePhysical spot benchmark
StatusIn development
Based on most recent 45 days worth of data. Limited to US Russets only. Get more complete, global data about all varities by clicking the button below. Full access also includes historical data -- including depreciated NYMEX/CBOE/EEX spot references -- projections, trends, and AI-driven insights.
The MassGain Product Ladder
From insight to intelligence to action
Four integrated products built for the physical potato market, delivered through public pages, reports, exports, dashboards, and API access.
1
Content
Original research, commentary, aggregated news, and market updates.
- What matters right now?
- What is happening out there?
2
UCUI™
Usable Crop Uncertainty Index: an AI-powered signal of crop risk and market uncertainty.
- Understand uncertainty
- Anticipate risk
- Act earlier
3
MPI™
MassGain Potato Index: independent physical-pricing intelligence and trend analysis.
- Price discovery
- Regional trends
- Procurement planning
4
MSR™
MassGain Spot Reference: an independent benchmark for price discovery and risk modeling.
- Contracts
- Negotiations
- Risk models
Content + UCUI + MPI + MSR + API access
Get historical series, regional detail, constituent data, exports, alerts, and direct data access.
Overview
Who is this for?
This is for potato distributors, specialty produce wholesalers, retailers, and foodservice buyers that need to benchmark yellow potato wholesale prices across origins and package formats. Yellow potatoes often command a distinct value because culinary performance, flesh color, variety, skin quality, sizing, and customer demand differ from standard white or russet markets. Quotations can also vary with crop maturity, regional availability, storage condition, grade, package, shipping point, and delivery terms. MassGain’s potato data suite preserves those distinctions and compares like-for-like yellow-potato markets over time.
For wholesalers, the key is identifying whether a premium reflects genuine variety-specific scarcity or a narrower commercial factor. Petite yellows for retail bags may tighten while larger foodservice sizes remain available; one storage region may deteriorate as another enters new crop; or a high quote may include costly packaging and freight rather than a broad rise in potato value. MassGain shows which regional and product constituents are moving, tracks historical premiums, and helps buyers test alternate origins without ignoring quality, shelf life, or lane economics.
The data supports daily sourcing, assortment planning, supplier negotiations, promotions, and branch pricing. Buyers can combine MassGain’s market layer with their own shrink, freight, pack-out, and customer specifications to compare delivered usable cost. MassGain does not certify variety or lot quality. It provides a transparent wholesale framework for deciding when a yellow-potato premium is supported, when substitution is practical, and which SKUs actually require a price change.
Use Case
A produce distributor plans a holiday promotion featuring five-pound yellow potato bags. Its incumbent quotes a double-digit increase, citing limited supply. MassGain shows petite retail-grade yellows are genuinely tight in the incumbent’s storage region, but larger yellow potatoes and a second new-crop origin remain balanced. The buyer splits the promotion between origins, uses larger sizes for foodservice customers, and protects the featured retail pack without accepting the same premium across the whole yellow-potato assortment.
FAQs
Why do yellow potato wholesale prices differ from other potatoes?
Variety, culinary demand, flesh color, grade, size, package, regional supply, and seasonal availability create distinct pricing.
Can yellow potato sizes move at different prices?
Yes. Petite retail potatoes and larger foodservice sizes can face different supply, packaging, and buyer demand.
How does MassGain benchmark yellow potatoes?
It compares matched variety, origin, grade, size, package, crop period, and shipping basis with historical market context.
Put this market intelligence to work
Get historical data, regional detail, benchmarks, alerts, exports, and API access tailored to your procurement
and market-analysis needs.
Data and Methodology
Professional market-data standards
MassGain is building transparent public market infrastructure. Each live metric will identify its date, unit, coverage, methodology, and source basis.
Data provenance
MassGain uses public, licensed, contributed, and independently derived physical-market information. Source availability and publication schedules vary.
Timing and revisions
Figures may reflect the latest available observation rather than a same-day transaction. Source data and MassGain calculations may be corrected, restated, or revised.
Not transactional pricing
MassGain figures are informational reference values and do not constitute executable bids, offers, settlements, or guarantees that a transaction can occur at the displayed value.
No individualized advice
Content and data are provided for informational and analytical purposes and do not constitute financial, investment, legal, trading, or individualized procurement advice.
Independent publication
Certain observations may be derived from USDA reports. MassGain is independent and is not affiliated with or endorsed by the USDA.
Commercial use and licensing
Public display does not grant rights to reproduce, redistribute, republish, or incorporate MassGain indices or references into commercial products or contracts without authorization.